Regional Brand Manager, Rare Disease - West

KOL Engagement:

• Build strong KOL relationships and trust to inform marketing strategy and initiatives

• Develop regional KOL strategies by identifying, profiling, and engaging established and rising thought leaders in the rare sleep therapeutic area

• Lead regional and national congress execution by organizing executive leadership engagement at key conferences, determining resource allocation, and deliberately engaging KOL/faculty

Insights Gathering:

• Bring insights from thought leaders and sales teams to the brand team to inform strategy, resource utilization, messaging, and tactical execution

• Identify marketplace trends, including barriers, to guide brand strategy and future opportunities

• Help implement advisory boards, including planning, participant identification, and moderation

• Collect KOL beliefs, develop HCP profiles, and gain competitive insights at regional and national congresses

Speaker Bureau Leadership:

• Help identify, recruit, and manage speakers for the LUMRYZ speaker's bureau

• Provide guidance to speakers to ensure accurate, effective and compliant product and/or disease-state presentations

• Coach speakers as needed regarding content and communication skills through direct observation and feedback

Product Brand Champion:

• Lead cross-functional collaboration and drive brand across a matrixed commercial team to ensure strategic alignment and execution

• Regularly engage with territory business managers to ensure strategic alignment and gain insights from resource utilization/messaging in field by joining conference calls, attending sales meetings, and, occasionally, conducting field rides

The Regional Brand Manager (RBM) is an integral member of the Sleep marketing team, supporting the continued growth of the brand. The RBM role is field based, with high expectations for customer engagement, strategic execution, leadership, collaboration, and insights gathering. The RBM role will partner across the Commercial Team to execute the brand strategy, positioning Alkermes as THE leader in rare sleep medicine.