Regional Market Manager

At Liberty, we strive to maximize our impact and exceed goals by investing in our teammates to deepen our relationships in the workplace and communities we serve. We take pride in promoting a socially responsible and sustainable future through initiatives and investment.

SUMMARY OF THE JOB:

Reporting to the Branch Division Executive, Retail Banking, the Regional Market Manager position is responsible for the sales, service, operations, employee development, budget, and risk management of a defined group of branches in alignment with strategic plans and profitability. The Regional Market Manager provides leadership and strategic oversight for a large group of branches within Liberty Bank's retail network. This role is accountable for market performance across sales, service, operations, and profitability, while ensuring seamless delivery of solutions to customers and an exceptional customer experience. As a senior market leader, the Regional Market Manager develops talent across all branch roles, drives execution of business strategies, and fosters a culture of coaching, accountability, and collaboration in alignment with Liberty Bank's mission and values.

ESSENTIAL FUNCTIONS:

• Successfully manages all aspects (sales, service, operations, employee development, budget management, and risk) of a defined group of branch offices in alignment with the bank's strategic direction and profitability targets.
• Leads sales management disciplines to effectively drive consumer and small business deposit account growth, small business lending, wealth management referrals, increased household and market share, fee revenue growth, and attainment of overall sales goals.
• Actively promotes and models the development of small business relationships
• Collaborates with business partners to achieve company-wide initiatives/goals with a key focus on lending, cash management, and financial planning/wealth management.
• Develops and implements market specific business plans in support of the bank's strategic plan; ensures successful execution of sales and marketing tactics.
• Ensures ongoing enhancement of market efficiencies to optimize personnel, technology and business processes. Ensures sound and efficient operations of designated branches in all areas, compliance, audit and policy requirements.
• Monitors market competitors and the local business environment to forward relevant information to marketing. Promotes a positive image of Liberty Bank; develops and maintains effective business relationships with customers and staff, serving as a liaison between branches and corporate departments.
• Develops new business relationships, representing Liberty Bank in professional associations and community networking events to enhance its image and develop additional business/referral sources.
• Champions, coaches, and models leadership behaviors that foster teamwork, ownership, diversity and inclusion, customer experience, and community involvement to support the bank's vision, mission, core values and competencies.
• Provides growth opportunities and appropriate development for teammates to deepen talent and develop successors across key roles in the branches.
• Recognizes and rewards outstanding performers and provides constructive feedback.
• Creates a collaborative environment where teammates are encouraged to share thoughtful, constructive suggestions to promote innovation and efficiencies.
• Models and ensures a positive culture throughout and across the entire market as well as with inter-departmental contacts and resources; communicates and models our Corporate Mission and Values and direction to teammates.

Additional Duties and Responsibilities

Sales/Revenue Results:

• Sales Leadership & Management - Coaches and monitors branch management staff to defined sales disciplines. Leads market sales activities and follows expected management sales practices to meet assigned sales and referral goals. Establishes branch sales and referral goals and routinely monitors performance results against goals. Actively observes and coaches branch management team and provides regular balanced feedback to drive successful sales/referral results.
• Risk, Compliance and Operations - Ensures compliance with state and federal regulations. Adheres to Liberty Bank's policies, standards, operational controls, including legal, corporate, and regulatory procedures to ensure the safety and security of customers and bank assets. Monitors and inspects accountability of market staff; mitigate operational errors.
• Budget Management - Effectively manages non-interest income and non-interest expense budgets in accordance with strategic targets, including market NSF waivers.

Market Management:

• Accountable for the overall management, sales, service, and security of branches within a designated market.
• Revenue/Profitability - Oversees branch offices within a designated market including personnel, profitability, and budgeting with the ultimate goal of revenue and profit growth attained by meeting established goals and objectives.
• Business Plans/Goals Attainment - Develops and implements tailored business plans, sales and customer experience strategies, and ensures the successful execution of sales and marketing tactics, including continuous monitoring of local competitive and business environment to attain assigned goals.

Customer & Community Engagement

• Champion Liberty Bank's mission of delivering an exceptional customer experience across all channels.
• Ensure seamless delivery of financial solutions to meet customer needs and strengthen long-term relationships.
• Represent Liberty Bank in the community and professional organizations, enhancing visibility, building relationships, and generating new business opportunities.

Minimum knowledge/skills:

• College degree or equivalent work experience.
• Minimum 7 years successful multi-site (10+ branches/financial centers) financial sales/service management.
• Strong leadership skills with the ability to attract, develop, engage, and create high performance teams.
• Demonstrated record of success increasing sales productivity.
• Ability to coach and mentor teammates to achieve sales goals and objectives.
• Ability to develop new and existing business relationships, including disciplined weekly business calling as expected.
• Ability to think strategically and assist the Market Executive to execute on the direction, priorities, and goals of the organization.
• Excellent verbal and written communication, problem solving, decision making and time management skills.
• Strong attention to detail with a high concern for accuracy.
• Ability to make sound decisions including managing the balance of risk and the delivery of superior customer experience.
• Well organized self-starter that has the ability to forecast and plan effectively.
• Proficiency in Microsoft Office suite of products (Excel, Word & PowerPoint) and position specific software as required.
• Comprehensive knowledge regarding branch business operations and retail services.
• Knowledge of digital banking and Branch Banking-related technology.
• Ability to manage multiple ad hoc assignments.

PHYSICAL REQUIREMENTS:

• General Office Equipment
• Keyboard Dexterity
• Lifting/carrying up to 25 lbs.
• Ability to travel.

COMPLIANCE:

Acts affirmatively in all activities under his/her control in conformance with the Bank's Affirmative Action, Equal Employment Opportunity, and Fair Lending Programs to achieve the Bank's goals and objectives. The Bank shall provide equal employment opportunity to all qualified persons, and continue to recruit, hire, train and evaluate persons in all jobs without regard to race, color, religion, sex, national origin, or veteran status.

Liberty Bank is an Equal Opportunity employer. It is the policy of Liberty Bank to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic