Regional Marketer

We are seeking an experienced Regional Marketer to join our growing long-term care organization in East Tennessee. This is an excellent opportunity for a results-driven marketing professional with a proven track record of increasing census across multiple skilled nursing facilities.

The ideal candidate must have regional marketing experience within skilled nursing/long-term care and possess established relationships with hospitals, case managers, physician groups, and community referral sources throughout the East Tennessee market.

Key Responsibilities

• Develop and execute regional marketing strategies to increase admissions and occupancy across multiple skilled nursing facilities.
• Build, strengthen, and maintain relationships with hospitals, discharge planners, case managers, physicians, assisted living communities, hospice agencies, and other referral partners.
• Identify new referral opportunities and expand market presence throughout the region.
• Collaborate with facility leadership and admissions teams to achieve census and revenue goals.
• Analyze referral trends, market conditions, and competitor activity to identify growth opportunities.
• Represent the organization at networking events, healthcare meetings, and community outreach initiatives.
• Assist facilities in developing and implementing targeted marketing plans.
• Monitor marketing performance and provide regular reports to leadership.
• Ensure a seamless referral and admission process while delivering exceptional customer service to referral partners.

Qualifications

• Required: Minimum of 3 years of regional marketing experience within skilled nursing and long-term care.
• Demonstrated success growing census across multiple facilities.
• Strong network of referral sources throughout East Tennessee.
• Thorough understanding of Medicare, managed care, and post-acute referral processes.
• Excellent communication, relationship-building, and presentation skills.
• Self-motivated with the ability to prioritize and manage multiple facilities simultaneously.
• Valid driver's license with the ability to travel extensively throughout the region.

Preferred Experience

• Skilled Nursing Facility (SNF) marketing
• Regional business development
• Hospital and physician relationship management
• Census development
• Post-acute care marketing
• Long-term care operations

Why Join Us?

• Competitive salary plus incentive opportunity
• Mileage reimbursement
• Comprehensive benefits package
• Supportive leadership team
• Opportunity to make a meaningful impact across multiple communities
• Growing organization with opportunities for career advancement

To be considered, candidates must have previous regional marketing experience in skilled nursing/long-term care.

Equal Opportunity Employer

#LTC

Benefits:

• Dental insurance
• Health insurance
• Mileage reimbursement
• Paid time off
• Travel reimbursement
• Vision insurance

Work Location: Hybrid