Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
Four years of combined Marketing Communications experience in developing marketing strategy briefs, media planning and managing project budgets
must have a minimum of 1 year experience of sponsorship and activation work experience
knowledge of marketing strategies, principles, processes, tools, techniques and best practices
knowledge of consumer behaviors and trends, the grocery industry and Publix’s competitors
knowledge of the effectiveness, strengths, limitations, and basic relative costs of various media channels, including multicultural channels (i.e. POP, direct mail, print, digital, social, broadcast, etc.)
skilled in analyzing, media and market research data, financial data, consumer research reporting
budget management skills
ability to prospect, analyze, negotiate and execute sponsorships and events, including activations.
demonstrates superior leadership and communications skills to all levels of support and management
effectively manage the relationship with, and hiring of, suppliers, activation agencies, sponsors, etc
ability to juggle multiple projects at once through effective time management and to work well under pressure
knowledge of Retail and other Publix Support Departments’ operations
excellent communication skills; both verbal and written
ability to lift a minimum of 50lbs
basic Microsoft Office 365
willingness to work evenings, weekends (Sat and Sun) or at home as needed and
willingness to travel with overnight stays up to one week or longer
Preferred Qualifications
Master of Business Administration or equivalent experience
Six years of combined Marketing Communications experience in developing marketing strategy briefs, media planning, managing project budgets including 2 years Field Marketing experience in a large company/retailer with budget management responsibilities
intermediate knowledge of SharePoint
knowledge of the grocery industry and competitors
knowledge of Retail and other Publix Support Departments’ operations
Marketing
Numbers & Facts
Location
Durham, NC
Skills
Administrative Skillsunmatched
Advertisingunmatched
Analysis Skillsunmatched
Best Practicesunmatched
Broadcastingunmatched
Budget Managementunmatched
Budgetingunmatched
Business Administrationunmatched
Communication Skillsunmatched
Consumer Financeunmatched
Customer/Client Researchunmatched
Customer/Consumer Behaviorunmatched
Direct Mailunmatched
Field Marketingunmatched
Leadershipunmatched
Market Researchunmatched
Market Trend Analysisunmatched
Marketingunmatched
Marketing Communicationsunmatched
Marketing Presentationunmatched
Marketing Strategyunmatched
Media Buying and Planningunmatched
Media Researchunmatched
Microsoft Officeunmatched
Microsoft SharePointunmatched
Multiculturalunmatched
Multitaskingunmatched
Negotiation Skillsunmatched
Operational Supportunmatched
POP (Post Office Protocol)unmatched
Project/Program Managementunmatched
Relationship Managementunmatched
Retailunmatched
Strategic Planningunmatched
Time Managementunmatched
Willing to Travelunmatched
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