Regional Marketing Strategist

Overview

Under the direction of the Senior Director, Marketing, the Regional Marketing Manager is responsible for developing, implementing and managing marketing campaigns for assigned portfolio. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This role is remote in the VA/DC/MD area, with occasional visits to our McLean, VA Corporate Office.

Responsibilities

• Develop and review marketing & media plans, campaigns, budgets and strategies for assigned portfolio
• Partner with operations teams to analyze local market trends and make strategic marketing recommendations
• Oversee and manage the development of creative communication pieces, promotional materials, presentations, websites, and report materials for an assigned portfolio
• Advance the overall quality of strategic thinking, creative direction and technology use to maximize the marketing program effectiveness in meeting growth and cost savings goals set by the company
• Use analytics data to suggest ways to increase presence and capture leads; works with internal team to implement and make necessary updates
• Track, monitor and report on lead sources, traffic and campaign effectiveness
• Stay abreast of competition and real estate marketing trends
• Work with Regional Managers and Property Managers to monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic
• Travel to designated sub-markets for in person marketing assessments and consultation as needed
• Maintain in-depth knowledge of on-line marketing channels

Qualifications

• Bachelor's degree strongly preferred
• A minimum of 3 years experience in property management or marketing is required
• Experience leading a team or broad marketing initiatives/projects is highly preferred
• Strong writing skills, to effectively communicate your brand's message
• Data analysis skills, to extract value from reporting tools
• Ability to organize, prioritize, and manage projects/tasks spanning multiple departments
• Proven success in crafting and implementing innovative ideas and concepts
• Excellent communication skills
• Valid driver's license and transportation
• This job is 100% remote, but may require a visit to a local property site