Regional Sales Manager - Betco/Basic Coatings

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Description

The Regional Sales Manager- Betco/Basic Coatings is responsible for achieving the annual revenue plan across a territory through virtual and strategic selling. This role aligns with the overall corporate strategy of market penetration, focusing on Betco-branded and private-label chemical and Basic Coatings product lines, primarily through the Jan/San and wood floor channel. The position drives end-customer demand, supports distributor growth, and partners closely with field and internal teams to accelerate sales performance.

Requirements

ESSENTIAL DUTIES AND RESPONSIBILITIES: other duties may be assigned as needed.

• Drive end-customer sales to expand account penetration through virtual and remote engagement.
• Develop and execute sales strategies to meet or exceed revenue and growth objectives.
• Manage a portfolio of accounts, serving as the primary point of contact.
• Review sales penetration across key product categories and build targeted sales plans.
• Achieve annual distribution and end-customer sales targets.
• Partner with Regional Sales Directors and Field Sales Support teams to support initiatives and key opportunities.
• Develop and execute strategic growth plans with distributors.
• Implement pricing strategies and contract management for distribution partners and end customers.
• Execute promotional programs provided by the marketing team.
• Manage promotional spending (PFA) to achieve sales goals.
• Utilize CRM to track sales activity, customer interactions, distributor feedback, and competitive insights.
• Provide sales forecasting and pipeline management.
• Ensure consistent communication and collaboration with internal stakeholders including Marketing, Customer Service, Product Management, and Operations.

BEHAVIORAL CAPABILITIES

• Business Acumen: Understands market trends, policies, competition, and strategic practices.
• Customer Focus: Committed to meeting and exceeding customer expectations, building trust and long-term relationships.
• Integrity: Acts in alignment with company values and ethical standards.
• Interpersonal Savvy: Builds strong relationships across all levels using diplomacy and tact.
• Communication Skills: Clearly conveys messages in written and verbal formats.
• Negotiation Skills: Navigates challenging situations effectively while maintaining relationships.
• Decision-Making: Makes informed decisions based on analysis, experience, and judgment.
• Results-Driven: Consistently exceeds sales goals and pushes for continued success.

EDUCATION and/or EXPERIENCE

• Bachelor's degree in Business with a focus on Sales.
• 3-5 years of progressive sales management experience.

REQUIRED SKILLS

• Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
• Experience using iPhones and laptops for business applications.
• Knowledge of Customer Relationship Management (CRM) software.
• Ability to manage and grow accounts in a virtual selling environment.

PHYSICAL REQUIREMENTS

• Ability to work on a computer for extended periods.
• Travel required.

Equal Opportunity Employer