Regional Sales Manager-Heavy Equipment

About the Company

The company has been a trusted leader in California's construction and equipment industry for decades. As an authorized Caterpillar dealer serving Central and Southern California, they support the infrastructure, agriculture, construction, and communities that keep the region moving.

With a reputation built on strong customer relationships, exceptional service, and long-term stability, the company is a family-owned organization that offers the resources of an industry leader while maintaining a culture centered on teamwork, accountability, and customer success.

The company is seeking a Regional Sales Manager to help elevate sales performance and drive continued growth across the organization.

About the Position

The Regional Sales Manager will provide leadership and strategic direction to sales and market development initiatives across the organization. This position will work closely with regional and branch leadership to improve sales effectiveness, strengthen customer engagement, and support the achievement of growth objectives.

The ideal candidate is a proven sales leader who knows how to develop people, translate strategy into action, and build strong relationships across an organization.

Key Responsibilities

• Lead sales and market development initiatives across the organization.
• Partner with regional teams to achieve sales and growth objectives.
• Develop and deliver machine sales training and development programs.
• Identify opportunities to improve sales effectiveness, processes, and operational performance.
• Coach, mentor, and develop sales professionals and emerging leaders.
• Collaborate with branch and regional leadership to implement strategic initiatives.
• Strengthen customer engagement and sales strategies throughout the assigned region.
• Help establish best practices that drive consistent sales performance and long-term growth.

Requirements

• Proven experience leading sales teams and driving business growth.
• Experience influencing and collaborating with cross-functional teams.
• Strong business acumen with excellent sales and relationship-building skills.
• Demonstrated ability to coach, mentor, and develop team members.
• Ability to take broad strategic objectives and translate them into measurable action.
• Strong communication, leadership, and organizational skills.
• Bachelor's degree or equivalent combination of education and experience.
• Experience within construction equipment, heavy equipment, industrial, or related B2B sales environments is highly valued.

Benefits

• $165,000–$215,000 annual base salary, plus additional incentive opportunities.
• Competitive compensation and profit-sharing opportunities.
• Comprehensive benefits package.
• Stable employment with a family-owned company with more than 100 years of success.
• Career advancement and leadership development opportunities.
• Opportunity to influence sales strategy and organizational growth.
• Collaborative culture focused on teamwork, accountability, and customer success.
• The opportunity to build a long-term career with an established Caterpillar dealership and industry leader.