Regional Sales Manager

Description

Key Responsibilities

• Develop and manage sales activities and selling capabilities within the assigned geographic region.
• Monitor and maintain regional sales goals and performance metrics.
• Develop short- and long-term regional forecasts, sales strategies, and go-to-market plans to achieve revenue objectives.
• Analyze market opportunities, competitive trends, and customer demands to support strategic planning.
• Identify and pursue new business opportunities to drive regional growth.
• Develop account strategies that support long-term customer engagement and profitable growth.

• Maintain and grow existing customer accounts through ongoing relationship management and customer engagement.
• Cultivate and develop new account prospects within the assigned territory.
• Build strong relationships with customer decision-makers to ensure Franklin Electric products are specified and maintained in customer applications and projects.
• Serve as the primary sales contact for assigned national accounts.
• Lead pricing discussions, negotiate contracts, and facilitate purchase agreements.
• Collaborate with internal teams to resolve customer concerns and ensure a positive customer experience.

• Partner with the Marketing team to ensure traditional sales collateral and digital marketing efforts align with customer and market requirements.
• Coordinate and participate in regional and national trade shows, seminars, and industry events.
• Represent Franklin Electric professionally while promoting products, services, and capabilities.
• Provide market intelligence and customer feedback to support product development and strategic business initiatives.
• Strengthen customer and industry relationships that contribute to long-term business success.

• Maintain accurate sales forecasts, pipeline activity, and account information.
• Monitor nationwide performance and adjust sales plans to meet established objectives.
• Performs proficient utility industry system project estimating tasks for channel partners and end users.
• Prepare sales reports, presentations, and business updates for leadership.
• Collaborate with cross-functional teams to support customer projects, product launches, and business initiatives.
• Requires 50% business travel within the region defined.
• Perform other related duties as required or assigned.

Skills Knowledge and Expertise

• Bachelor’s degree in business, Business Management, Marketing, Engineering Technology, or a related field.
• 5-7 years of relevant experience in sales, product management, business development, or a related field.
• Strong communication skills with the ability to effectively present information and respond to questions in one-on-one and small group settings.
• Proven ability to build and maintain customer relationships while influencing key decision-makers.
• Demonstrated analytical and problem-solving skills.
• Ability to make sound business decisions that impact customer relationships and business performance.
• Strong organizational skills with the ability to manage multiple priorities and work independently.
• Ability to maintain confidentiality and exercise discretion with sensitive business information.
• Proficiency in Microsoft Office applications.

• Experience selling technical, industrial, electrical, utility, or infrastructure-related products.
• Prefer knowledge of utility operations, grid monitoring systems, or energy industry applications.
• Experience working with distributors, utilities, engineering firms, or industrial customers.
• Experience developing territory growth plans and executing regional sales strategies.
• Familiarity with contract negotiations, forecasting, and sales performance analysis.
• Effectively communicates information and responds to questions in person-to-person and small group situations with customers, clients, the public, and other employees of the organization.
• Plans the time, method, manner, and/or performance sequence of own work; may also occasionally assist in planning work assignments performed by others within a limited area of operation.

• Strategic Selling
• Business Development
• Customer Relationship Management
• Negotiation & Influence
• Communication
• Market Analysis
• Forecasting & Planning
• Problem Solving
• Collaboration
• Results Orientation
• Time Management
• Adaptability
• Relationship Building
• Decision Making