Job DescriptionThe Lifecycle & Conversion Marketing Manager owns the strategy, messaging, and execution of lifecycle programs that convert audience engagement into pipeline and revenue. In a content‑led growth model, this role designs and optimizes end‑to‑end journeys across the funnel—from first touch through conversion, adoption, and expansion—ensuring every interaction drives measurable business impact. This role requires strong writing and conversion‑focused messaging skills.Key ResponsibilitiesOwn and optimize conversion paths across the full lifecycle (Lead Freemium Paid Expansion).Design and execute multi‑step lifecycle journeys, including post‑download nurtures, webinar follow‑ups, re‑engagement, onboarding, and expansion campaigns.Turn high‑value content (webinars, reports, guides) into structured conversion programs aligned to buyer stage.Own lifecycle messaging and email strategy; write or heavily edit all nurture and conversion communications.Partner cross‑functionally with Content, Product Marketing, Paid Marketing, Data Ops, and Email teams to drive conversion.Analyze funnel performance, identify drop‑offs, and continuously improve conversion rates through testing and experimentation.Support post‑sale growth through onboarding, adoption, and upgrade journeys in partnership with Product and Customer Success.We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: and Requirements4–7+ years in lifecycle, growth, email or conversion marketingExceptional conversion copywriting and lifecycle messaging skillsHands‑on experience with Salesforce Marketing CloudExperience interpreting Tableau reports (not creating the reports)Ability to analyze funnel performance and optimize based on dataExperience with freemium or product‑led growth modelsCRO and experimentation experienceBackground in content‑led or content‑driven growth strategiesFamiliarity with product marketing and positioningHubSpot or Marketo experience#J-18808-Ljbffr
We are a staffing agency helping individuals find jobs and employers fill open positions.
Based in Atlanta, Insight Global is a premier provider of employment and staffing solutions to Fortune 1000 customers across the United States and Canada. We provide long-term contract, short-term contract, temporary-to-permanent, direct placement, and enhanced staffing services. Insight Global specializes in placing contract job seekers into Information Technology, Accounting and Finance, Engineering (non-IT), and Government jobs.
Since our inception in 2001, we have experienced unprecedented growth within our industry, rapidly expanding from an Atlanta-based start-up to one of the most successful staffing firms in America.
Our core staffing services are the backbone upon which Insight Global was founded and have driven our success. We cater our delivery approach and recruiting efforts to meet each client’s unique demands, ensuring that we deliver both maximum client value and the differentiated Insight Global experience.