REMOTE: Senior Marketing Operations Lead (Lifecycle & Automation)

THIS IS A REMOTE POSITION

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to support one of our premium enterprise clients. This role is responsible for designing and optimizing marketing automation, lifecycle engagement programs, and data-driven marketing operations that drive measurable business outcomes. The ideal candidate combines deep marketing automation expertise, strong analytical skills, and cross-functional collaboration to deliver scalable marketing programs that support client growth. This role will work closely with marketing, product, sales, and data teams to improve lead management, lifecycle engagement, campaign automation, and reporting infrastructure. Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship.

Responsibilities Marketing Automation & Lifecycle Programs Design and manage lifecycle marketing programs that support lead generation, activation, and engagementBuild and optimize automated marketing campaigns across multiple channelsDevelop lifecycle workflows that improve lead conversion, customer engagement, and retentionImplement segmentation and personalization strategies to improve campaign performance Marketing Operations & CRM Integration Manage marketing automation platforms such as Marketo, HubSpot, or other MAP toolsEnsure proper Salesforce CRM integration and data flowMaintain and optimize lead management, lead routing, and lifecycle modelsImplement automation processes that improve marketing efficiency and scalability Data, Reporting & Performance Insights Build and maintain marketing dashboards and reporting frameworksMonitor campaign performance and key engagement metricsPartner with marketing and leadership teams to provide data-driven recommendationsEnsure strong data quality and governance across marketing systems Collaboration & Client Support Work closely with cross-functional teams including marketing, sales, product, and analyticsTranslate business requirements into scalable marketing automation solutionsSupport enterprise client marketing initiatives and operational programsProvide strategic input to improve marketing processes and campaign performance Required Qualifications 7-10 years of experience in marketing operations, marketing automation, or lifecycle marketingStrong expertise with marketing automation platforms (HubSpot, or similar)Experience working with Salesforce CRM and marketing system integrationsExperience building lead management and lifecycle marketing frameworksStrong analytical skills and experience with marketing performance reportingAbility to manage complex marketing programs in a fast-paced environmentExcellent communication and collaboration skills

Preferred Qualifications Experience supporting enterprise marketing teams or agency clientsExperience working in SaaS, technology, or subscription-based businessesFamiliarity with AI-driven marketing tools and personalization platformsExperience designing scalable marketing automation frameworks

Compensation Range $100,000 - $120,000 annually depends on location and experience This posted range represents Marrina Decisions' good-faith estimate for this remote role at the time of posting.

Final compensation will depend on: candidate experiencegeographic locationqualificationsalignment with internal compensation equity

Benefits Marrina Decisions offers: Health BenefitsPaid VacationPaid HolidaysPaid Sick Time

Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem

Marrina Decisions is an Equal Opportunity Employer.