Rental General Sales Manager

Provide overall leadership for regional rental operations and rental sales, ensuring managers, teams, processes, and priorities are aligned to execute strategy, serve customers effectively, and compete profitably in current and future markets. Develop and execute regional rental strategies that support revenue growth, market penetration, fleet utilization, operational consistency, customer satisfaction, and long-term business performance. Evaluate market conditions, customer needs, competitor activity, sales trends, fleet performance, and operational results to identify opportunities for growth, improvement, innovation, and competitive differentiation. Establish and manage revenue forecasts, annual objectives, budgets, capital expenditure requests, expense controls, and key performance priorities for the region. Provide input and direction on fleet inventory, utilization, and availability to support profitability, customer demand, and regional priorities. Guide rental sales planning, territory coverage, account development, customer engagement, and sales execution to support revenue growth, customer retention, and market share expansion. Develop, implement, and improve rental processes, policies, operating standards, governance routines, and communication practices that strengthen execution, accountability, consistency, and operational effectiveness. Manage regional expenses, approvals, and financial performance with sound judgment, prioritization, and alignment to business objectives. Minimum of 7 years of progressively responsible sales, rental, operations, or comparable business leadership experience required. Minimum of 3 years of leadership experience managing managers, multi-location operations, regional sales teams, or comparable business functions required. Experience with profit and loss responsibility, budgeting, forecasting, expense management, and business performance accountability required. Strong knowledge of rental sales, rental operations, fleet utilization, customer service, financial performance, and multi-location execution. Demonstrated ability to lead through managers, set direction, build capability, and drive accountability across teams and locations. Strong business acumen with the ability to connect sales activity, operational execution, customer experience, fleet strategy, and financial outcomes. Ability to evaluate market conditions, customer needs, competitor activity, and business performance to identify trends, solve problems, and improve results. Strong understanding of rental sales planning, territory management, account development, CRM discipline, opportunity management, customer retention, and market growth strategies. Working knowledge of rental operations, including sales, coordination, yard, driver, fleet, service, customer support, and administrative processes. Ability to lead both structured operational processes and relationship-driven sales activities while balancing strategic, operational, and tactical priorities. Strong leadership, coaching, and team development skills, with the ability to motivate, empower, communicate expectations, and address performance gaps directly and constructively. Ability to build strong working relationships with customers, employees, peers, senior leaders, and cross-functional partners. Excellent verbal, written, and presentation skills, with the ability to communicate clearly and credibly across a wide range of audiences. Strong process mindset, judgment, prioritization skills, and attention to detail in a fast-paced operating environment. Ability to challenge current practices, generate practical ideas, and proactively drive improvement, consistency, and transformation. Strong computer skills and ability to effectively use company systems, software, CRM tools, dashboards, and reporting resources. Ability to drive and maintain a valid drivers license. Experience in heavy equipment rental, heavy equipment sales management, construction equipment, or a comparable industrial business preferred.