Research Analyst

• Support the IT team in migrating a legacy Marketing Portal to Salesforce Marketing Cloud (SFMC).
  
• Work closely with project leadership and technical teams to analyze current and future marketing technology capabilities, audience segmentation strategies, and campaign performance data.
  
• Conduct current-state discovery of the legacy platform, including:
  • Campaigns
    
  • Audience segments
    
  • Email templates
    
  • Automation workflows
    
  • Reporting artifacts
    
  • Integration points
    
• Maintain organized documentation repositories accessible to project stakeholders.
  
• Support data mapping between legacy systems and SFMC components (e.g., Data Extensions, Subscriber Lists, Journey Builder, Email Studio).
  
• Analyze historical campaign performance and help define baseline metrics such as:
  • Open rate
    
  • Click-through rate (CTR)
    
  • Conversion rate (CVR)
    
  • Cost-per-click (CPC)
    
  • Return on ad spend (ROAS)
    
• Assist with project tracking, including milestones, risks, dependencies, and action items.
  
• Prepare status reports, presentations, and meeting documentation for stakeholders.
  
• Support User Acceptance Testing (UAT), including:
  • Test script development
    
  • Issue tracking and triage
    
  • Coordination with development teams
    
• Assist with change management and user readiness:
  • Training materials
    
  • Documentation
    
  • Stakeholder communications
    
• Gather insights from end users to identify workflow gaps and improvement opportunities.
  
• Maintain awareness of data privacy, security, and compliance considerations related to customer data.
  
• Follow established project management and change control processes.
  

Requirements

Minimum Qualifications

• At least two (2) years of professional experience (internships may count if relevant and hands-on).
  
• Familiarity with Salesforce Marketing Cloud (SFMC) or similar platforms (e.g., HubSpot, Marketo, Mailchimp).
  
• Exposure to SFMC through learning, certification preparation, coursework, or hands-on use.
  
• Experience with digital marketing tools such as:
  • Google Ads
    
  • Meta Ads Manager
    
  • Email marketing platforms
    
• Experience with web analytics tools such as:
  • Google Analytics (GA4)
    
  • Google Search Console
    
• Ability to analyze marketing performance metrics (CTR, CVR, CPC, ROAS, ROI).
  
• Experience with A/B testing for campaigns or landing pages.
  
• Basic understanding of SDLC and Agile methodologies.
  
• Strong written and verbal communication skills.
  
• Ability to collaborate across technical and business teams.
  
• Strong organizational skills and attention to detail.
  

Preferred Qualifications

• 2+ years of hands-on experience with SFMC or similar platforms.
  
• Experience supporting system migrations or platform transitions.
  
• Experience with SEO tools (e.g., SEMrush).
  
• Familiarity with social media management tools (e.g., Hootsuite).
  
• Experience with CRM systems (e.g., Salesforce, HubSpot).
  
• Experience managing paid media campaigns.
  
• Proficiency with data visualization tools (Tableau, Power BI).
  
• Advanced Excel skills (pivot tables, lookups).
  
• Basic SQL knowledge.
  
• Exposure to Python, R, or statistical tools.
  
• Experience with conversion rate optimization (CRO).
  
• Familiarity with CMS or e-commerce platforms.
  
• Experience creating presentations and stakeholder materials.
  
• Knowledge of email compliance standards and accessibility best practices.
  
• Experience with collaboration tools (Jira, Confluence, Teams, SharePoint).