Retail Category Insights Manager

Prioritized Must Have Skills for the Retail Category Insights Manager:

#1. Must have experience using IRI, Nielsen or any other POS data source.

#2. Must have hands on experience with primary research techniques and design process.

#3. Must have knowledge of Marketing tools and methodologies.

#4. Must have digital marketing and analytics experience.

#5. No more than 3 jobs in the last 10yrs.

Responsibilities for the Retail Category Insights Manager:

The goal of this role is to become an integral and trusted advisor providing insights to our Sales, Brand, and Category teams, by generating effective market opportunities for our company through data analytics. This role will be responsible for helping to identify and maximize market opportunities by evaluating point of sale and consumer data. Also identifying market trends and other forces shaping how products are purchased and consumed, connecting them to our industry, categories, and branded environment. It will be critical to strengthen our position relative to our competitors and key customers, while impacting multiple levels of our go-to-market strategies and our marketing efforts. The role will be responsible for further developing our consumer insights program, organizing, and enhancing our processes, tools, and routines to provide regular and proactive insights through collaborating with different stakeholders and partners to develop the research and opportunities identified.

Successful Candidate

• A successful candidate must be a cultural fit and appreciate our company values.
• He/she must take the initiative, be disciplined, independent and motivated to create market opportunities.
• Must build meaningful relationships with the Innovation, Brand, Category and Commerce leaders, become a trusted advisor, be embedded in their decision-making processes, effectively manage expectations, and align on most impactful market opportunities.
• He/She must be able to carry out our vision effectively, becoming a leader while championing and enhancing our organizational initiatives by positively influencing change management.
• Have clear communication and willingness to present insights to customers and executive teams.
• The person should be able to easily understand the business dynamics, connect with the company objectives and the big picture, while being able to effectively support strategic and tactical initiatives.
• Needs a strong analytical background, translate market information to insights to be used in fact-based decisions in a fact-based environment and translate data into strategy that will lead to profitable decisions.
• Must be able to build a strong network to keep track of the market movements; and have a strong sense of urgency to comprehensively update our market view.
• He/she must have a growth and research mindset, test and verify our knowledge of the market factors / fundamentals, create, and develop new tools and have the strong drive to constantly improve.
• He/she must be organized to manage projects along with routines and requests.

Responsibilities:

• Stakeholder management:
  • Work closely with Leaders and other stakeholders to proactively diagnose their main opportunities, identify strategic initiatives and set priorities.
  • Create a pipeline of opportunities for the stakeholders in line with their KPI's and company goals.
• Deliverables:
  • Produce regular weekly and monthly insights reports and analysis.
  • Maintain current and emerging developments/trends for your market scope, assess the impact, and collaborate with stakeholders to incorporate them into our plans.
  • Conduct consumer research through surveys, focus groups, and both qualitative and quantitative methods to gain deep insights into consumer preferences, behaviors, and trends.
  • Analyze consumer data and develop consumer personas and segments to inform product development and marketing strategies.
  • Monitor market trends, competitor activities, and emerging consumer needs to identify growth opportunities.
  • Deliver gap analysis relative to our competitors and demand, and work with marketing and innovation teams to identify new channel and customer opportunities.
  • Provide consumer, channel, and competitive insights to build new product research, insights, and platform recommendations in both the retail and foodservice spaces.
  • Collaborate with the marketing team to refine brand positioning, strategies, ensuring alignment with consumer insights.
  • Track brand performance metrics and adjust strategies as needed.
  • Partner with marketing stakeholders to understand market & competitive strengths / weaknesses / opportunities / threats; and Joint business planning support actionable assessment as well as the identification, creation & execution of activities based on this assessment.
  • Provides intelligence and consultative guidance for brand strategy, product positioning, Marketing mix effectiveness, and new product development for our marketing teams.
  • Develop and execute brand research to assess the effectiveness of our brand identity, positioning, and messaging.
  • Present insights to customers when needed.
• Market Intelligence Process:
  • Develop and manage our market information database, manage multiple data sources, build our dashboards, platforms and automate processes. Providing continuous support to enhance Market Intelligence program.
  • Prepare primary and secondary market research with internal/external key partners.
  • Develop our communication devices (reports, forums, webinars, meetings, etc.) and routines to appropriately share actionable intelligence with audiences in a timely manner.
  • Propose proactive routines and rituals to help develop market opportunities.
• Other duties as assigned

Requirements for the Retail Category Insights Manager:

• Education:
  • Bachelor's degree in Psychology, Marketing, Economics, Business, Statistics, or related field.
• Experience:
  • Has worked in a corporate environment, working in a cross functional environment, with proven insights experience to sales teams.
  • Experience with analytics and insights.
  • Experience using IRI, Nielsen or any other POS data source
  • Excellent communication, networking, collaboration, and relationship building.
  • Experience with primary and secondary research tools.
  • Hands on experience with primary research techniques and design process.
  • Strong analytical, consultative, and problem-solving skills.
  • Organized and strong planner.
  • Research mindset, with a great ability to communicate and present insights to a non-technical audience.
  • Knowledge of Marketing tools and methodologies.
  • Proficient in Microsoft Excel and PowerPoint.
  • Experience with pulling data from various data sources (IRI, Nielsen, Syndicated, USDA, etc.).
  • Good understanding of how to properly display data.
  • Understanding of reporting tools and concepts.
  • Background working in CPG or agriculture industry, preferred.
  • Experience using IRI, Nielsen or any other POS data source, preferred.
  • Digital marketing and analytics experience, preferred.
• Can perform the functions of the job with or without a reasonable accommodation

Other Key Requirements:

• 100% in-office work