Retail.com & Online Merchandising Director

Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries, lithium coins, rechargeable batteries, and other specialty cells, with over $2.4 billion in annual sales. In 2016, Duracell joined Berkshire Hathaway, a U.S. multi-national conglomerate of holding companies. Berkshire employs over 302,000 people and ranks 13 in Fortune's 500 Most Admired Companies. Join us to create the future of the industry while working in a startup environment with the world's #1 battery company under the portfolio of Berkshire Hathaway.

Location: The candidate can reside anywhere in the contiguous US. This is a remote position. Seattle based candidates are preferred.

Reports to: E-Commerce General Manager

Leads: This role leads the Retail.com & Online Merchandising team and owns top Retail.com accounts.

Overall Role Description:

The Retail.com & Online Merchandising Director owns Duracell's online merchandising execution and growth strategy across top retail.com platforms, and serves as Duracell's subject matter expert (SME) for Retail.com strategy and Omni-Channel customers, by focusing on:

• Top Retail.com ownership: Amazon, Walmart, Hardware channel, and Costco - driving content, assortment, and retail media excellence across the digital shelf.
• Retail.com strategy & SME leadership: Initiating and scaling Retail.com strategy and plans for Omni-Channel customers, serving as the go-to subject matter expert for the broader sales organization.
• Content & PDP excellence: Continually improving content and copy on product detail pages (PDPs) across the market to drive conversion and share of search.
• Team leadership & upskilling: Leading and developing Retail.com & Online Merchandising, while upskilling Omni-Channel team members' digital acumen.

Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries, complemented by a portfolio of high quality, market leading specialty, rechargeable and professional batteries. Duracell's products power numerous critical professional devices across the globe such as heart rate monitors, defibrillators, telemetry devices, smoke detectors, fire alarms, automated valves and security systems. As the leader in the professional power category, Duracell has a rich history of innovation, continuously introducing batteries that are smaller, thinner, with more energy and longer lasting than competitive brands. Since March 2016, Duracell has found its permanent home within Berkshire Hathaway (ranked #4 World''s Most Admired Companies by Fortune Magazine and #3 in the Fortune 500), and will continue to focus on sustainable growth, industry-leading innovation while creating long-term value for our customers and consumers. At Duracell, integrity, end-to-end accountability across all levels, fast decision-making and a "can do" attitude is highly valued.

• Bachelor's degree in business, marketing, or related field.
• 8+ years' experience in e-commerce, online merchandising, or digital account management within CPG or retail.
• Demonstrated experience managing retailer.com platforms (e.g., Walmart.com, Costco.com) and/or Amazon online merchandising.
• Experience with content syndication platforms and PDP optimization tools.
• Working knowledge of retail media platforms, budgeting, and measurement/MMM principles.
• Strong analytical thinking and problem-solving skills.
• Strong and adaptable interpersonal skills to build relationships with various internal and external stakeholders.
• Proven ability to multi-task and prioritize across multiple retail accounts.
• Communication (written and verbal): Persuasive, clear and concise communication with multiple levels of management internally and externally is essential.
• Collaboration: Strong collaboration skills to partner across Sales, Digital CoE, Retail Marketing, and
• Omni-Channel teams to resolve issues and identify opportunities.
• This position may require 20% to 30% travel within NA.

To achieve this, the role will focus on:

• Own online merchandising execution across Core (Omni-Channel) and Online-only assortment for top Retail.com accounts.
• Lead and develop the Retail.com & Online Merchandising team covering Target, Office, Food, Quick Commerce, Discount, and Drug channels.
• Serve as primary liaison between the Digital CoE and Sales leaders to activate syndicated content and the AI-enabled tech stack across retailer PDPs.

The Retail.com & Online Merchandising Director will:

• Own content/copy updates (above/below fold) and ratings & reviews programs (e.g., BazaarVoice) across retail.com platforms.
• Own Retail Media budgeting and execution on/off retail.com platforms, partnering with Retail Marketing on measurement and MMM.
• Lead Core Range (online-only) and 3P/new fulfillment strategy (e.g., WFS), partnering with Omni-Channel Sales Leads on Core Range - Omni-Channel decisions.
• Own trade flow, promo planning/execution/measurement, and demand planning inputs for online-only assortment.
• Partner with the SRM team on price/pack architecture for retail.com platforms.
• Leverage the Digital CoE's syndication/AI technology stack to optimize PDPs and drive AI-discoverability across retailer touchpoints.
• Maintain brand store presence where applicable, partnering with Retail Marketing on brand strategy alignment.
• Partner with the Amazon & Pure Play sales team on cross-channel assortment, pricing, and promotional consistency.
• Build and mentor a high-performing Retail.com & Online Merchandising team, upskilling digital acumen across Omni-Channel team members.
• Ensure all E-Commerce merchandising activities comply with relevant laws, regulations, and retailer platform policies.

To achieve this, the role will focus on:

• Own online merchandising execution across Core (Omni-Channel) and Online-only assortment for top Retail.com accounts.
• Lead and develop the Retail.com & Online Merchandising team covering Target, Office, Food, Quick Commerce, Discount, and Drug channels.
• Serve as primary liaison between the Digital CoE and Sales leaders to activate syndicated content and the AI-enabled tech stack across retailer PDPs.

The Retail.com & Online Merchandising Director will:

• Own content/copy updates (above/below fold) and ratings & reviews programs (e.g., BazaarVoice) across retail.com platforms.
• Own Retail Media budgeting and execution on/off retail.com platforms, partnering with Retail Marketing on measurement and MMM.
• Lead Core Range (online-only) and 3P/new fulfillment strategy (e.g., WFS), partnering with Omni-Channel Sales Leads on Core Range - Omni-Channel decisions.
• Own trade flow, promo planning/execution/measurement, and demand planning inputs for online-only assortment.
• Partner with the SRM team on price/pack architecture for retail.com platforms.
• Leverage the Digital CoE's syndication/AI technology stack to optimize PDPs and drive AI-discoverability across retailer touchpoints.
• Maintain brand store presence where applicable, partnering with Retail Marketing on brand strategy alignment.
• Partner with the Amazon & Pure Play sales team on cross-channel assortment, pricing, and promotional consistency.
• Build and mentor a high-performing Retail.com & Online Merchandising team, upskilling digital acumen across Omni-Channel team members.
• Ensure all E-Commerce merchandising activities comply with relevant laws, regulations, and retailer platform policies.