Retail, Consumer & Digital Transformation Senior Associate

Job Description & Summary

About the role

Location: Flexible across SEE; preference for Zagreb, Belgrade, Ljubljana Business unit: Consulting Level: Senior Associate

Join PwC's growing Retail, Consumer & Digital Consulting practice in Southeast Europe. You will support clients on commercial, operational and digital transformation challenges across retail and consumer industries.

This is a client-facing consulting role for candidates who can structure problems, analyse data, develop recommendations and independently manage project workstreams - not solely a marketing, reporting, PMO or digital-execution role.

What you'll do

• Support projects across commercial strategy, digital and AI, customer experience, e-commerce, omnichannel, supply chain and operating-model transformation.
• Own defined workstreams from analysis and hypothesis development through client-ready recommendations and implementation planning.
• Conduct market, customer, performance and digital-maturity analyses.
• Develop business cases, financial analyses, roadmaps, KPI frameworks and executive presentations.
• Support workshops with business and technology stakeholders.
• Identify and prioritise digital, data and Agentic AI opportunities based on business value and feasibility.
• Contribute to proposals, client presentations, market research and practice-development materials.
• Work with PwC specialists across strategy, technology, data, AI, cybersecurity and workforce transformation.

What we expect from you

• 3-6 years of relevant experience in consulting, strategy, commercial excellence, transformation, e-commerce, retail operations, FMCG analytics or a comparable role.

• Experience or strong exposure to retail, consumer goods, FMCG, e-commerce or related sectors.

• Strong analytical and structured problem-solving skills.

• Ability to turn analysis into practical recommendations - not only reports or dashboards.

• Experience preparing business cases, executive presentations, transformation roadmaps or management decision materials.

• Commercial and financial understanding of revenue, margin, cost, pricing, promotions, investment and operational-performance drivers.

• Experience independently managing a workstream, analytical package or stakeholder group.

• Interest in digital transformation, data, AI and technology-enabled business change.

• Professional fluency in English; Croatian or another SEE language is an advantage.

• Willingness to travel across SEE when needed.

Candidates from marketing, digital or operational roles should demonstrate experience influencing broader commercial, operational or technology decisions.

Apply before 15 September 2026 and start your journey atPwC.

Your application will be treated with full confidentiality. Only short-listed candidates will be contacted.

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