Lead the translation of Meta priorities into compelling sales and demo programs at retail. Liaison between Meta and our outside agency partners to design and execute demo programs that reflect our brand mission. Manage all aspects of our staffing program including coverage models, operations, sales, reporting, and strategic direction. Leverage industry expertise and ongoing learnings to consult and inform internal partners on strategic execution, impact, and future innovation.Retail Field Marketing Manager (AR) ResponsibilitiesGrow sales revenue, market share, brand advocacy and purchase consideration for Meta AR products.Collaborate and build relationships with internal departments (sales, channel, category) to consult on retail field program execution. Lead internal meetings to share results, build strategy, define success, and innovate with new solutions.Manage performance of agency's eld sales team including holding account team and eld management teams accountable to program results. For example: execution metrics, budget, and ROI targets.Partner with staffing agencies to consistently reevaluate and optimize field coverage models (quarterly). Manage balance of field time allocation across retailers, products, and channels.Facilitate weekly conference calls and daily communication with the agency team. Review all KPIs with agency on a weekly basistake accountability for results, question gaps, and push for growth.Own Quarterly Business Reviews and agency evaluations. Support and motivate the agency field and account team to provide added value to the program and to achieve Meta goals.Contribute to event execution strategy and measurement plans. Drive agency staffing plans, education, and reporting. Collaborate on all event recaps and posting efforts including learning and go-forward recommendations.Directly partner with Meta Training Lead on AR training content, deployment, and measurements.Report key industry activity, competitive position, retailer news, and customer issues/inquiries to leadership as actionable insights.Deliver analysis of AR staffing sales impact in partnership with Data Science team.Manage budgets for agency spend. Lead the charge for new contracts, POs and engagement with Finance. Proactively review spend reports to identify gaps and propose solutions.Minimum Qualifications5+ years of experience working within the retail consumer electronics industry.5+ years of experience leading a retail staffing agency program including: account management, eld management, or other leadership roles.5+ years of experience managing retail staffing measurements, field team reporting, data tools, analytics and tactics.5+ years of experience in project management leading large and small scale initiatives at retail. Streamlining, troubleshooting, and building new processes.Relevant experience managing relationships and consulting with cross‑functional stakeholders including Sales and Channel teams.Existing knowledge about emerging technologies (AR / VR / Other), GTM strategy, and retail execution.High level of accuracy and attention to detail. Experience detecting inconsistencies and proactively building solutions.Effective communication skills. Knows how to package and present internal strategies, results, and recommendations.Preferred QualificationsDirect experience at a consumer electronics manufacturer responsible for staffing or Brand Ambassador programs.Proficiency in dashboard reporting tools including Power BI and Tableau.Knowledge of local Consumer Electronic retail chains and penetration strategies.Experience in the VR / AR / Gaming industry.Experience with project management tools (example: Asana).Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy‑related support. If you need support, please reach out to accommodations-ext@fb.com.$150,000/year to $211,000/year + bonus + equity + benefitsIndividual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.#J-18808-Ljbffr