What you'll bring to the team
Qualifications & Experience
Commercial Manager at LEGOLAND Discovery Center Kansas City
Job Purpose
The Commercial Manager is accountable for leading Retail, Food& Beverage, and Admissions operations to deliver exceptional guest experiences , strong commercial performance , and safe, compliant execution . The role maximizes revenue and profitability through inspirational people leadership, disciplined commercial planning, and a guest‑obsessed culture aligned to The LEGO Group's values.
Key Accountabilities
Guest Experience & Brand Excellence
Ensure all Retail, Food & Beverage, and Admissions teams consistently deliver world‑class, playful, and memorable guest experiences , exceeding KPI, per‑cap, transaction value, and mystery visit targets.
Role‑model LEGO brand behaviors—fun, creativity, inclusivity, and authenticity—while embedding service excellence across the entire guest journey.
Lead effective guest recovery and complaint resolution in line with company policies.
Commercial & Financial Performance
Deliver revenue, margin, per‑cap, and transaction targets across all assigned commercial departments.
Execute merchandising, F&B menus, pricing, seasonal, and promotional strategies to optimize peak trading periods.
Drive effective upselling in Retail, Food & Beverage, and Admissions while maintaining a guest‑first mindset.
Use commercial data, forecasts, and reports to identify trends, risks, and opportunities.
Leadership & Talent Development
Recruit, onboard, train, and develop high‑performing teams across Retail, Food & Beverage, and Admissions.
Build an inclusive, energized, and accountable culture where people feel valued, empowered, and proud of their work.
Lead performance management through coaching, feedback, succession planning, and development plans.
Act as a visible, hands‑on leader and aspirational role model.
Operations, Inventory & Compliance
Oversee inventory, stock control, ordering cycles, waste, and loss prevention across Retail and Food & Beverage to ensure availability, accuracy, and cost control.
Ensure Admissions operations are efficient, compliant, and optimized for throughput and guest flow.
Maintain excellent results in internal audits, health & safety, food safety, and regulatory compliance.
Ensure consistent execution of operating procedures, systems, and supplier lead‑time planning.
Planning & Collaboration
Partner with the General Manager and Senior Leadership Team to plan labor, budgets, and seasonal operational strategies.
Lead and serve as Duty Manager as required, responding calmly and decisively to operational challenges.
Communicate clearly and consistently, ensuring teams understand goals, priorities, and expectations.
Act as a collaborative team player, building strong partnerships across departments, sites, and The LEGO Group, sharing knowledge openly, and working collectively to achieve shared commercial and guest experience goals.
Skills & Experience
Minimum 3 years' management experience in retail, food & beverage, admissions, or hospitality , ideally within a high‑volume attraction or leisure environment.
Strong commercial acumen with proven delivery of revenue, margin, and KPI results.
Demonstrated ability to lead, inspire, and develop operational teams.
Confident communicator with strong collaboration and problem‑solving skills.
Comfortable working in fast‑paced, seasonal, and guest‑facing environments.
Proficiency with operational systems and Microsoft Office tools.
Leadership Behaviors
Put People First: Care deeply about guests and colleagues; lead with empathy and respect.
Be Curious & Continuously Improve: Learn from feedback, innovate, and evolve ways of working.
Deliver with Purpose: Focus on what matters most and follow through with accountability.
Play Well Together: Collaborate openly, celebrate diversity, and bring optimism and fun to work.
Additional Requirements
Flexibility to work evenings, weekends, holidays, and peak periods.
Ability to meet the physical demands of a multi‑department attraction environment with reasonable accommodation.
Commitment to the safety, wellbeing, and security of guests and colleagues.
Occasional local or domestic travel may be required.
Benefits
Benefits
Flexible hours.
30% discount in the retail store.Merlin Magic Pass which gives you free admission to LEGOLAND Discovery Centers
Competitive 401K.
Discounts through the Merlin Marketplace Website – on almost anything you buy online.
FUN working environment and much more!
Pay Range
Competitive
Submit a Referral (
At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!
Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.
Location (Country-State-City)US-MO-Kansas City, MO
Job ID2026-12559
Employment TypeFull-Time
Offer/Contract TypeAt Will (US Only)
Location NameLEGOLAND Discovery Center Kansas City