We are seeking a strategic and results-driven Retail Marketing & Brand Manager to lead brand growth initiatives across the U.S. retail market. This is a high-impact opportunity for a marketing leader who thrives at the intersection of brand strategy, commercialization, innovation, and execution.
In this role, you will work closely with cross-functional teams to drive brand growth, support new product launches, strengthen market presence, and deliver measurable business results.
What You'll Do
Develop and execute retail marketing and brand strategies that drive growth and market share
Lead go-to-market plans for new products and brand initiatives
Manage promotional programs, analyze results, and optimize performance
Oversee brand messaging, packaging, visual assets, and customer-facing communications
Drive digital marketing, social media, and content strategies
Partner closely with sales, supply chain, and product teams to support business objectives
Manage marketing budgets, track ROI, and make data-driven recommendations
Monitor industry trends, consumer insights, and competitive activity
Build strong relationships with agencies, vendors, and key partners
Create presentations, reports, and strategic recommendations for leadership
What We're Looking For
Minimum 5-7 years of retail marketing and brand management experience
Experience within grocery, food, consumer packaged goods (CPG), or related retail industries is strongly preferred
Proven success developing and executing brand growth and commercialization strategies
Strong analytical, communication, and presentation skills
Experience managing budgets and measuring marketing effectiveness
Demonstrated leadership experience with the ability to influence and collaborate across departments
Results-driven professional who can balance strategic thinking with hands-on execution
Bilingual English and Spanish required
Ability to travel as needed
Numbers & Facts
Location
Plant City, FL
Skills
Analysis Skillsunmatched
Brand Managementunmatched
Brand Messagingunmatched
Brand Strategyunmatched
Budget Managementunmatched
Business Supportunmatched
Communication Skillsunmatched
Competitive Researchunmatched
Consumer Packaged Goodsunmatched
Cross-Functionalunmatched
Customer Relationsunmatched
Customer/Client Researchunmatched
English Languageunmatched
Industry/Trade Analysisunmatched
Leadershipunmatched
Market Entry Strategyunmatched
Market Shareunmatched
Marketingunmatched
Marketing Strategyunmatched
Multilingualunmatched
Online Marketingunmatched
Partner Salesunmatched
Performance Tuning/Optimizationunmatched
Presentation/Verbal Skillsunmatched
Product Marketingunmatched
Product Programsunmatched
Product Supportunmatched
Product/Service Launchunmatched
Project/Program Managementunmatched
Promotional Programsunmatched
Retailunmatched
Return on Investment (ROI)unmatched
Social Media Marketingunmatched
Spanish Languageunmatched
Supply Chainunmatched
Vendor/Supplier Relationsunmatched
Willing to Travelunmatched
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