Retail Marketing Manager, Consumer Packaged Goods (CPG)

VARITE is looking for qualified Remote Retail Marketing Manager, Food Drug Mass Channel (FDMC)
 
WHAT THE CLIENT DOES?
A global, research-driven pharmaceutical company that focuses on developing innovative medicines in areas such as human pharmaceuticals, animal health, and biopharmaceutical contract manufacturing.
 
WHAT WE DO?
Established in the Year 2000, VARITE is an award-winning minority business enterprise providing global consulting & staffing services to Fortune 1000 companies and government agencies. With 850+ global consultants, VARITE is committed to delivering excellence to its customers by leveraging its global experience and expertise in providing comprehensive scientific, engineering, technical, and non-technical staff augmentation and talent acquisition services.
 
Job Title: Retail Marketing Manager, Food Drug Mass Channel (FDMC)
Location: Remote (EST)
Contract Duration: 3.8 months
Pay Rate Range: $68.00 - $72.85/hr. on W2
Work Authorization: Only USC or GC
 
HERE’S WHAT YOU’LL DO
Duties:

• Owns the execution of omnichannel content across leading US retail partners such as Walmart, Costco, Sams, and Target. This individual will ensure our pet products are represented with compelling and compliant content both online and in-store.
• This individual will also build and scale foundational strategies to grow three core audiences: consumers, search engines, and emerging agentic AI platforms.
• This new role will work within the Retail Marketing Team to establish the foundation for AI discoverability while advancing existing efforts across traditional SEO, social media, and digital content ecosystems.
• This position will collaborate with external creative agencies while maintaining hands-on capabilities, including baseline knowledge of website HTML and design language.

• Retail Content: deploy brand content assets (imagery, on-site banners, copy, etc) to be placed on key omnichannel customer sites
• Agentic AI optimization: own the creation and syndication of machine-readable content.
• Social media: build social media calendars in conjunction with internal marketing teams.
• Digital content: liaise internally in regard to external articles (PetMD, Business Insider), and our agency regarding retailer agnostic articles, and Retailer Sales Force materials.

 
Internal liaison: omnichannel teams including web ecosystem and digital experiences.
 
Experience:

• Minimum of 5-7 years with content strategy and management experience, with Client experience preferred , knowledge of SEO and web traffic metrics or relevant experience. 
• Experience in retail with a large to mid-sized corporate customer a key requirement.
• Baseline knowledge or willingness to understand/learn website development/HTML language (crawling and indexation, robots.txt, sitemaps, canonicals, semantic clustering, internal linking, structured data, semantic HTML, image alt-text, external linking, metadata tags).  Do not need to code but need to understand why all this is important. 
• Digital & Shopper Marketing, Social Media, or e-retail experience preferred.
• Project Management certifications a plus.
• Excellent communication skills (verbal and written), interpersonal skills, project ownership and demonstrated diplomacy to effectively convey strategic vision as well as detailed and specialized information to a diverse population.
• Demonstrated excellent presentation skills and ability to lead external partners.
• Strong problem-solving and follow-up skills with a passion for attention to detail.
• Demonstrated organizational, project ownership, and time-management capabilities.
• Ability to set priorities, plan and coordinate work activities in a changing environment and manage time and resources to deliver work objectives on time.
• Ability to work independently and as part of a team with a high degree of accuracy and attention to detail in a fast-paced environment.
• Digitally savvy and curious, understands the dynamics of retail.
• Seeks to identify vital interests, and understand the customer's content strategy, structure, guidelines, and underlying content priorities.
• Models willingness to learn and stay up-to-date.
• Demonstrated ability to effectively own multiple projects and coordinate efforts with colleagues from several functional areas.
• Demonstrated ability to achieve results in a highly matrixed organization.
• Results oriented, proven project ownership skills, entrepreneurial and self-motivating.
• Tenacious and resilient, driven to achieve even when faced with obstacles.
• Leadership and interpersonal skills capable of building strong working relationships and influencing both customers and internal teams.
• Ability to think strategically with a strong understanding of retail content principles, sales and marketing strategy and planning issues.
• Proficiency in Microsoft Word, Excel, Internet, SharePoint, and Outlook.

 
Education & Skills:         

• Bachelor's degree required, marketing or relevant field preferred.
• Ability to work independently and as part of a team with a high degree of accuracy and attention to detail in a fast-paced environment.
• Digitally savvy and curious, understands the dynamics of retail.
• Seeks to identify vital interests, and understand the customer's content strategy, structure, guidelines, and underlying content priorities.
• Models willingness to learn and stay up-to-date.
• Demonstrated ability to effectively own multiple projects and coordinate efforts with colleagues from several functional areas.
• Demonstrated ability to achieve results in a highly matrixed organization.
• Results oriented, proven project ownership skills, entrepreneurial and self-motivating.
• Tenacious and resilient, driven to achieve even when faced with obstacles.
• Leadership and interpersonal skills capable of building strong working relationships and influencing both customers and internal teams.
• Ability to think strategically with a strong understanding of retail content principles, sales and marketing strategy and planning issues.
• Proficiency in Microsoft Word, Excel, Internet, SharePoint, and Outlook.
• Limited, but occasional travel required (may include overnight travel.).

 
BENEFITS:
We offer a comprehensive benefits package designed to support the health, well-being, and financial security of our employees and their families. Eligible employees may receive:

• Health Insurance: Medical, dental, and vision coverage
• Retirement Plans: Participation in a company-sponsored retirement savings plan.
• Legal Service Plans: Offering access to attorneys for legal advice and representation.

 
If this opportunity interests you, please respond by clicking on EasyApply.
 
Know someone who would be perfect for this role? Refer to us and if they are hired, you could be eligible for our employee referral bonus! Help us grow our team with top talent from your network.
VARITE is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.