Retail Marketing Manager

Retail Marketing Manager

• Full-time
• Account
• Illinois

Business Overview

WPP Unite Overview

There's never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann's, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by 3 of WPP's most dynamic agencies: WPP Media, VML and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.

WPP Media will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of VML & Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.

WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.

Barrows

Barrows is a commerce agency dedicated to building the world's leading commerce experiences for brands and retailers. We combine creativity, strategy, and technology to deliver solutions that transform shopper engagement into conversion, from shopper marketing and category transformation to store design and digital in store. Our global team thrives on curiosity, collaboration, and a can-do spirit, creating commerce experiences that fuel growth and shape how the world shops.

Roles and Responsibilities

• Lead the strategic planning, development, and execution of shopper marketing programs across major retailer accounts in the grocery channel.
• Oversee, plan, and manage shopper marketing budgets for assigned retailer accounts, ensuring programs remain aligned with financial objectives and business priorities.
• Lead the annual planning process for assigned retailer accounts, translating brand and business priorities into actionable shopper marketing plans.
• Partner closely with Sales teams to develop shopper programs that align with promotional trade calendars, retailer priorities, and broader commercial objectives.
• Manage and cultivate relationships with retailer partners and Retail Media Networks, identifying opportunities to strengthen programs, drive engagement, and deliver business results.
• Manage the daily implementation of shopper marketing initiatives, ensuring high-quality delivery of in-store activations, displays, promotional tactics, and related shopper programs.
• Partner with Account Management and cross-functional teams to oversee project scopes, ensuring alignment with broader campaign objectives, timelines, and performance KPIs.
• Inform vendor relationships as needed to support efficient production, cost-effectiveness, and quality control for point-of-purchase displays and marketing materials.
• Apply change-control processes to manage scope, mitigate risk, and ensure programs remain within approved financial parameters.
• Assist leadership with budget management, financial reporting, and billing reviews with Client Leadership teams.
• Attend and actively contribute to (JBP) meetings, innovation meetings, supplier summits, retailer meetings, and other strategic customer engagements.
• Analyze program and performance metrics to identify insights, inform future planning, and drive continuous improvement and operational optimization.
• Mentor and support junior team members, fostering a collaborative, high-performance culture focused on innovation, accountability, and client service.

Qualifications

• Bachelor's degree in Marketing, Advertising, and or Business Administration,
• Minimum of 6 years overseeing shopper marketing operations, retail execution, or large-scale in-store activations.
• Demonstrated expertise in directing vendor partnerships and delivering complex retail campaigns within a CPG or retail landscape.
• Advanced proficiency in project management, with a proven ability to prioritize multiple workstreams while ensuring rigorous adherence to deadlines.
• Exceptional organizational acumen, focused on detail-oriented budget oversight and comprehensive timeline management.
• Superior communication skills with a focus on cross-functional collaboration across internal departments and external strategic partners.
• Bachelor's degree in Marketing, Business Administration, or a related academic discipline.

Salary and Benefits

The salary range for this role is $85,000 - $125,000

• exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....

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