Retail Marketing Manager, Food Drug Mass Channel (FDMC)

The Fountain Group is currently seeking an Omnichannel Retail Marketing Manager for a prominent client of ours. This position is located in Johns Creek, GA – Hybrid. Details for the position are as follows:

Job Title: Omnichannel Content Manager
Location: Johns Creek, GA – Hybrid
Pay Rate: $60 - $68
Duration: 4 months
Schedule: Full-Time, Daytime, 40 hours/week

Job Description

• Own omnichannel content execution across major U.S. retail partners, including Walmart, Costco, Sam’s Club, and Target.
• Deploy and manage product content assets including imagery, on-site banners, product copy, and digital merchandising content across retailer platforms.
• Develop and scale content strategies targeting consumers, search engines, and emerging agentic AI platforms.
• Create and syndicate machine-readable content to improve AI discoverability.
• Manage traditional SEO, social media, digital content, and e-retail initiatives.
• Develop social media content calendars in partnership with internal marketing teams.
• Coordinate external digital articles, retailer-agnostic content, and retail sales-force materials with agencies and internal stakeholders.
• Partner with web ecosystem and digital experience teams to support omnichannel content initiatives.
• Manage external creative agencies and retail content partners.
• Support content strategy development based on retailer guidelines, customer requirements, and content priorities.

Education

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or related field preferred.

Required Skills

• 5–7 years of content strategy and content management experience.
• Experience managing content for retail customers, preferably large or mid-sized corporate retailers.
• Hands-on retail/e-commerce content experience.
• Knowledge of SEO and web traffic metrics.
• Understanding of website HTML and web content architecture, including:
  • Crawling and indexation
  • Robots.txt
  • XML sitemaps
  • Canonical tags
  • Semantic clustering
  • Internal linking
  • Structured data
  • Semantic HTML
  • Image alt text
  • External linking
  • Metadata tags
• Experience with digital content, social media, shopper marketing, or e-retail.
• Experience managing content across omnichannel retail platforms.
• Proficiency with Microsoft Word, Excel, SharePoint, and Outlook.

Preferred Skills

• Experience with Walmart, Costco, Sam’s Club, Target, or other major U.S. retail platforms.
• Experience with agentic AI optimization, AI discoverability, or machine-readable content.
• Experience with digital shopper marketing and retail media ecosystems.
• Experience with social media strategy and content calendars.
• Experience working with external creative or marketing agencies.
• Experience with retailer content syndication and product content distribution.
• Experience with website content management and digital experience platforms.
• Project Management certification.

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