Retail Marketing Manager-Hybrid

Department: Pets Retail
Location: Duluth, GA (Hybrid)
Duration: 16-Week Contract
Job Type: Contract

Job Summary:

Sigma Systems is seeking a Retail Marketing Manager – Food Drug Mass Channel (FDMC) to support the Pets Retail organization by driving omnichannel content strategy and execution across leading U.S. retail partners, including Walmart, Costco, Sam’s Club, Target, and other major retail channels.

This role will be responsible for ensuring pet products are represented with compelling, accurate, compliant, and optimized content across digital and in-store retail environments. The Retail Marketing Manager will help build and scale foundational content strategies to engage three key audiences: pet consumers, search engines, and emerging AI-driven discovery platforms.

The ideal candidate will have experience in retail marketing, CPG, shopper marketing, digital commerce, content strategy, and e-commerce, with a strong understanding of Food Drug Mass Channel (FDMC) retail environments and consumer product marketing.

Key Responsibilities:

• Own execution of omnichannel retail content strategies across FDMC retail partners, including Walmart, Costco, Sam’s Club, Target, and other major retail accounts.
• Manage deployment of retail brand assets including product imagery, website banners, product descriptions, marketing copy, and digital content materials.
• Ensure pet products are represented accurately and effectively across online retail platforms and in-store marketing channels.
• Develop and optimize content strategies designed to improve consumer engagement, search visibility, and digital performance.
• Support AI discoverability initiatives through creation and syndication of machine-readable content.
• Partner with internal marketing teams to develop and manage social media content calendars.
• Coordinate digital content initiatives, including external articles, retailer content, sales force materials, and consumer-facing resources.
• Collaborate with web ecosystem, digital experience, e-commerce, and omnichannel teams to improve customer-facing content.
• Partner with external creative agencies while maintaining hands-on involvement in content development and optimization.
• Apply SEO best practices to improve digital discoverability, including:
  • Website crawling and indexation
  • Robots.txt
  • XML sitemaps
  • Canonical tags
  • Structured data
  • Semantic HTML
  • Internal linking
  • Metadata optimization
  • Image alt-text optimization
  • External linking strategies
• Monitor website traffic, search performance, and digital content metrics to identify opportunities for improvement.
• Manage multiple projects, priorities, and timelines in a fast-paced retail environment.
• Build and maintain strong relationships with internal stakeholders, retail partners, and external agencies.

Required Qualifications:

• Bachelor’s degree required; Marketing, Business, Communications, Digital Marketing, or related field preferred.
• 5–7+ years of experience in retail marketing, content strategy, digital marketing, e-commerce, or shopper marketing.
• Experience supporting Food Drug Mass Channel (FDMC), retail, or consumer packaged goods (CPG) environments.
• Experience working with large to mid-sized retail customers.
• Strong understanding of retail content strategy and digital commerce principles.
• Knowledge of SEO concepts and web traffic metrics.
• Understanding of website development concepts, HTML language, and content optimization practices (coding experience not required).
• Experience with social media, digital content, e-retail, or shopper marketing preferred.
• Excellent written and verbal communication skills.
• Strong presentation skills with the ability to manage external partners and agencies.
• Strong project ownership, organizational skills, and attention to detail.
• Ability to prioritize and manage multiple projects in a changing environment.
• Ability to work independently and collaborate effectively within a cross-functional team.
• Proficiency with Microsoft Office Suite including Word, Excel, Outlook, and SharePoint.

Preferred Qualifications:

• Experience in pet retail, pet care, animal health, pet food, or related consumer product industries.
• Experience managing content for retailers such as Walmart, Costco, Sam’s Club, Target, Amazon, Chewy, PetSmart, or Petco.
• Experience working with creative agencies and external marketing partners.
• Project Management certification or formal project management experience.
• Familiarity with emerging AI search, digital discovery, and content optimization trends.

Ideal Candidate Profile:

• Digitally savvy marketer with strong knowledge of retail and consumer behavior.
• Strategic thinker who can translate business objectives into effective retail content strategies.
• Comfortable balancing strategic planning with hands-on execution.
• Strong problem solver with excellent follow-up and attention to detail.
• Self-motivated, results-oriented, and able to manage competing priorities.
• Skilled at building relationships and influencing teams across a matrixed organization.
• Curious and adaptable with a passion for learning evolving digital and retail technologies.

Additional Details:

• Department: Pets Retail
• Channel: Food Drug Mass Channel (FDMC)
• Work Arrangement: Hybrid – Duluth, GA
• Contract Duration: 16 Weeks
• Occasional travel may be required, including limited overnight travel.