Retail Optimization Specialist

Retail Optimization Specialist

Job Description

Company Overview

Bally’s Intralot is a leading provider of lottery, iLottery, sports betting, and digital gaming solutions, serving regulated gaming organizations across the United States and international markets. By combining Bally’s expertise in digital gaming and player engagement with INTRALOT’s decades of experience delivering secure lottery technology and operations, Bally’s Intralot offers a comprehensive portfolio of innovative gaming solutions.

Position Overview

The Retail Optimization Specialist is a strategic role based within the Arkansas Scholarship Lottery (ASL). This position is designed to turn data into insight and insight into business decisions by performing advanced business analysis. You will act as a key advisor to the Sales Director, providing the data-driven "why" behind retail execution and continuous improvement of the 2,000+ retailer network

Your mission is to inspire retailer behavior change and drive commercial output by leveraging modern technology, including AI-driven insights and sophisticated workflow management.

Duties and Responsibilities

• Work directly with the State Sales Director to provide trend analysis and insights that improve the performance of the retail network.

• Build and define comprehensive retailer strategies, collaborating with Director-level positions to align on long-term commercial goals.

• Create and maintain reports that review retailer, game, and geographical performance to spot opportunities for the ASL sales team.

• Identify opportunities and build robust business plans for "sell-in" and approval; lead the executional strategy to deliver desired outputs.

• Support a State Run field team consisting of 1 Sales Director, 3 Regional Sales Managers (RSM), and 20 Marketing Sales Representatives (MSR) by providing actionable data for their territories.

• Serve as a bridge between the Lottery and the AR Bally’s Intralot site team, ensuring all stakeholders are updated on goals, objectives, and touchpoints.

• Run, Filter and clean data to ensure all strategic recommendations are based on accurate, high-quality information.

Education, Training, and Experience

• Education: Bachelor’s degree.

• Experience: 3+ years of relevant experience in retail optimization, data analysis, or commercial strategy.

• Technical Proficiency:

  • Intermediate to advanced skills in Excel and SQL/SQLite for querying databases.

  • Proficiency with modern BI platforms (e.g., Tableau) and familiarity with cloud-based data structures.

  • Experience with AI-driven analytics and modern workflow management tools to increase operational velocity.

• Analytical Skills: Strong ability to collect, organize, and disseminate significant amounts of information with high attention to detail.

• Communication: Exceptional communication skills with the ability to influence executive leadership and foster a collaborative partnership with the lottery.

• Retail Optimization Specialist Must possess valid documentation for U.S. employment eligibility.

• Must pass a thorough pre-employment background check by Bally’s Intralot and required State Lotteries.

• Pre-employment drug screening is required.

Benefits

Bally’s Intralot offers a competitive benefits package:

• Medical, Dental & Vision Insurance 

• 6% 401k Match 

• Paid Holidays, Vacation, and Sick Leave 

• Short/Long Term Disability 

• Maternity/Paternity Leave