Analysis Skills, Best Practices, Campaigns, Communication Skills, Consumer Branding, Cross-Functional, Customer Relations, Customer Retention/Renewal, Documentation, Email Management/Administration, Leadership, Marketing, Marketing Campaign, Marketing Strategy, Mentoring, Organizational Skills, Performance Metrics, Performance Tuning/Optimization, Retail, Retention Programs, Sales Management, Short Messaging Service (SMS), Startup, Team Player, Vision Plan
Summary:
We're a fast-growing startup seeking a Retention Marketing Account Manager who's excited to make an impact and grow with us. This role is ideal for someone who's hands-on and strategic. You'll manage email, SMS, and loyalty campaigns for cannabis clients, but also play a key role in shaping how we scale retention marketing as a service. We're looking for someone who's ready to own their work now and grow into a leadership role as we expand.
Key Responsibilities:
- Develop and execute retention marketing strategies across email, SMS, and loyalty platforms for cannabis retail clients.
- Create, implement, and manage automated and custom weekly marketing campaigns.
- Collaborate with clients to gather assets, campaign briefs, requirements, and feedback in weekly meetings.
- Design and optimize campaign templates for performance and engagement.
- Track, analyze, and report on campaign performance metrics, using data to inform strategy.
- Ensure campaigns align with clients' brand voice and goals.
- Work cross-functionally with internal marketing teams to ensure cohesive campaign integration.
- Stay current with retention marketing trends and best practices, particularly within the cannabis retail space.
- Help build out internal processes and documentation to scale retention marketing efforts.
What Makes This Role Unique:
- Growth Path: This role is designed to evolve. We're looking for someone who can step into a managerial role over time - helping to lead strategy, mentor new hires, and shape our retention services department
- Startup Vibes: We're scrappy, collaborative, and growing quickly. You'll have a voice in the room and the ability to shape your role and our service offerings.
- Ownership & Autonomy: You'll have plenty of responsibility right out of the gate - and the support to take initiative, make decisions, and build your lane.
Qualifications:
- 2+ years of experience in email, SMS, or loyalty marketing, ideally in an agency or startup environment.
- Strong client-facing communication skills — you're organized, clear, and empathetic.
- Hands-on experience with retention tools like Alpine IQ, Klaviyo, Mailchimp, Happy Cabbage, or similar.
- Ability to balance big-picture thinking with detailed execution.
- A self-starter mindset with a desire to lead and grow with a team.
- Familiarity with the cannabis industry is a plus, but not required.
Job Type: Full-time
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Professional development assistance
- Vision insurance
Work Location: Remote