Retention Marketing Manager

About Local EclecticLocal Eclectic is a Chicago-based fine jewelry company operating five proprietary brands (Family Gold, For You With Love, Harvest Moon, Carried Jewels, Period Piece), with wholesale partnerships including Nordstrom, Anthropologie, and Free People. We're expanding beyond e-commerce with a flagship retail store and café opening at 212 E. Ontario in downtown Chicago — adding an in-person, high-touch dimension to a highly engaged, authentic customer base.Position SummaryWe're looking for a Retention Marketing Manager to own the customer lifecycle across email, SMS, and — soon — in-person retail and café touchpoints. You'll be the primary driver of repeat purchase behavior, building and optimizing the automated flows, campaigns, and segmentation strategy that turn first-time buyers into loyal, high-LTV customers across five distinct brands.This role sits at the intersection of data and creative; you should be as comfortable building a segmentation strategy in Klaviyo as you are working with our art director to execute your campaign concepts.ResponsibilitiesLifecycle & AutomationOwn and evolve all automated CRM flows in Klaviyo — welcome series, abandoned cart/checkout, post-purchase, replenishment, win-back, and VIP journeys — across all five brandsContinuously test and refine flow logic, timing, and creative to improve conversion and revenue per recipientCampaigns & SegmentationBuild and manage the email/SMS campaign calendar in partnership with the marketing teamDevelop and maintain customer segmentation (behavioral, purchase history, brand affinity, VIP status) to drive increasingly personalized targetingPartner with the paid media team to ensure retention and acquisition efforts are alignedLoyalty & VIPBuild and manage a loyalty/VIP program, including gifting, early access, and recognition for high-value repeat customersIdentify and nurture our highest-LTV segments with dedicated journeys and offersRetail & Café IntegrationPartner with the retail team to connect in-store (and future café) customer data with digital CRM, ensuring a single view of the customer across channelsSupport clienteling efforts for the flagship store, and develop retention strategies that treat online, retail, and café as one relationship rather than threeReporting & AnalysisOwn reporting on CRM health, deliverability, subscriber growth/opt-outs, and automation-driven revenue contributionReport on core retention metrics — repeat purchase rate, time to second purchase, revenue recovered from abandon flows, win-back rate — on a weekly, monthly, and quarterly cadenceUse Shopify and Klaviyo data to identify trends and opportunities, and translate findings into actionCross-Functional PartnershipWork closely with the paid media manager, developer, and merchandising to ensure retention marketing reflects real-time inventory, launches, and brand prioritiesTroubleshoot and QA technical issues in CRM flows and data integrations as the primary point of contact for retention marketing operationsRequired Qualifications4+ years of experience in retention, lifecycle, or CRM marketing, with direct ownership of automated flows and campaign strategyHands‑on expertise in Klaviyo (required) — building, QA'ing, and troubleshooting flows and segmentationDemonstrated track record improving repeat purchase rate, LTV, or similar retention metrics at a comparable or larger DTC/e‑commerce businessStrong analytical skills — comfortable pulling and interpreting data to guide strategy, not just reporting on it after the factExperience managing a campaign calendar across multiple product lines or sub‑brandsStrongly PreferredExperience in jewelry, fashion, beauty, or another high‑frequency, high‑SKU DTC or luxury brandExperience connecting retail/in‑person customer data with digital CRM (omnichannel retention)Experience building or managing a loyalty or VIP program from the ground upExperience with SMS platforms in addition to emailFamiliarity with Shopify analytics and reporting#J-18808-Ljbffr