Retention Marketing Specialist

Fresh Water Systems is looking for a dynamic, results-driven self-starter who enjoys finding creative ways to engage and retain customers. Fresh Water Systems is an Ecommerce marketplace brand selling hundreds of brands in the water filtration industry to homeowners and businessowners around the United States + beyond. Reporting to the Marketing Lead, the Retention Marketing Specialist will serve as the subject matter expert (SME) for our retention marketing/marketing automation platform and be responsible for KPIs related to email marketing, SMS marketing, and other retention tools.

DUTIES & ESSENTIAL JOB FUNCTIONS

• Collaborate with the Marketing Lead on email and SMS strategy that attracts new customers/subscribers, retains them, and encourages them to become repeat buyers.
• Plan and execute email & SMS campaigns to increase engagement from customers while driving up revenue and customer lifetime value.
• Create email and SMS content that educates customers and connects them with company resources and products that will help them.
• Track, analyze, and report on key performance metrics for the tools hosted in our retention platform.
• Serve as the subject matter expert (SME) for the retention marketing platform at Fresh Water Systems.
• Identify and engage new audience segments and design content that resonates with their unique needs and interests.
• Employ A/B testing and other strategies to optimize automations and opt-in strategies.
• Create and schedule email and SMS campaigns optimized for user engagement, education, and conversion.
• Master the email + SMS marketing platform and create a library of documentation for company posterity to interpret and use as our business grows.
• Own and report on KPIs related to channels & customer retention to company leadership.

QUALIFICATIONS

• Bachelor's degree, preferably in Marketing, English, Journalism, Communication, Business or related field required.
• 1-3 years' experience in a business setting, preferably in a marketing context or role.
• Strong copywriting/written communication skills & a knack for storytelling.
• Willingness to learn new tools, take constructive feedback, & work independently.
• Excellent project management and organizational skills with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines.

WORKING CONDITIONS AND PHYSICAL DEMANDS

Works in an office setting. The ability to communicate orally with customers, vendors, management, and other co-workers is crucial. Regular use of the telephone and e-mail for communication is essential. Sitting for extended periods is common. Hearing and vision within normal ranges is essential for normal conversations, to receive ordinary information and to prepare or inspect documents.

Activities require the ability to remain in a stationary position 50% of the time, occasionally move about inside the office to access files or office equipment, operate a computer and other office productivity machinery, such as a calculator, handheld devices, copy machine, and computer printer, and operate and monitor various equipment. Must be able to position self to maintain equipment, including under tables and desks.

No heavy lifting is expected; exertion of up to 10 lbs. of force occasionally required. Good manual dexterity for the use of common office equipment such as computers, phones, calculators, copiers, and fax machines.

CORE VALUES

Integrity: I am honest and authentic in all interactions; speaking only truth and making my best efforts to deliver as promised. Integrity is the core value upon which all the others rest.

Initiative: I am a self-starter who diligently acts to fulfill our Vision, Mission, and Strategy by paying close attention to detail and proactively supporting and communicating with my team members without being requested.

Grit: I passionately and courageously persevere through challenges and ensure a team win. I choose excellence over perfection. Excellence is an attitude that prioritizes progress over perfection. Perfection is a destructive illusion.

Thirst for Knowledge: I continuously improve myself by learning on my own, sharing ideas with my team, growing through experience, and becoming a subject matter expert.

Communication: I am aware of my team's information needs and proactively communicate with my team when I need help or support, when my team needs help or support, when I identify opportunities for improvement, and when I see an issue that may impact a customer, partner, or guest.