Revenue & Marketing Analyst

Position Summary

We are seeking a highly analytical and detail-oriented Revenue & Marketing Analyst to support pricing strategy, competitive intelligence, and marketing performance across a multifamily portfolio. This role sits at the intersection of Revenue Management, Marketing, and Leasing Operations, playing a critical role in analyzing market trends, optimizing pricing strategies, and improving marketing effectiveness.

The ideal candidate is both data-driven and operationally strong, with the ability to translate complex data into actionable insights.

Essential Duties and Responsibilities:

Market Intelligence & Competitive Analysis

• Collect and analyze feedback from leasing teams and sales leadership regarding competitor activity
• Monitor trends in pricing, concessions, availability, and leasing strategies across competing properties
• Develop and maintain detailed competitor reports using real-time market data
• Track changes in the competitive landscape and identify risks and opportunities
• Review and validate competitors identified during tours

Revenue & Pricing Analytics

• Analyze internal and external data to evaluate appropriate rental pricing by unit type
• Support pricing strategy by synthesizing:
  • Market conditions
  • Internal financial performance
  • Make-ready, rehab, and marketing costs
• Monitor performance of pricing decisions against budget and occupancy goals
• Maintain detailed building- and unit-level datasets to support forecasting and future strategy
• Support renewal pricing, unit availability reporting, and SKU model updates
• Update velocity projections and audit key reports (cost of sales, lease start dates, expirations, etc.)

Data Management & Reporting

• Manage and maintain data integrity within HelloData and internal systems
• Ensure consistency across market surveys, pricing data, and reporting platforms
• Create and distribute recurring reports on:
  • Market trends
  • Competitor positioning
  • Pricing insights
• Build dashboards and summaries for leadership decision-making