Application Programming Interface (API), Automation, Best Practices, Community Support, Content Management Systems (CMS), Continuous Improvement, Cross-Functional, Customer Relationship Management (CRM), Data Structures, Field Marketing, Forecasting, Inside Sales, Lead Generation, Leadership, Marketing, Marketing Strategy, Outbound Marketing, Partner Sales, Performance Analysis, Performance Modeling, Problem Solving Skills, Revenue/Sales Reporting, Sales, Salesforce.com, Structured Data, Systems Maintenance, Training/Teaching, Webinar, Website Conversion
Revenue Operations Specialist Job Description
Cobb Technologies is seeking a Revenue Operations Specialist to own alignment between marketing strategy, sales execution, and internal systems. This role is responsible for ensuring our data, systems, and insights support scalable growth. This is a hands-on role for someone who enjoys building, improving, and maintaining systems while also helping architect where we're going next.
Key Responsibilities:
Marketing Technology and Sales Systems Ownership:
- Own and administer HubSpot (CRM, Marketing Hub, Sales Hub CMS) and it's integration with Salesforce.
- Manage and optimize integrations with third-party tools (e.g. ZoomInfo, event platforms, etc.)
- Maintain and oversee lead routing, lifecycle stages, pipeline structure and automated workflows
- Evaluate and implement new tools or enhancements that support long-term growth
Cross-Functional Collaboration
- Serve as the operational bridge between Marketing, Sales, and Leadership
- Drive alignment across the full revenue funnel- from lead generation through closed business
- Partner with sales & marketing leadership on pipeline visibility, stage definitions, and conversion optimization
- Document workflows, processes, and best practices to enable consistency and support scalable growth
Reporting & Analytics:
- Build and maintain end-to-end reporting across the revenue funnel
- Use data to identify high-value target audiences, segments, and industries for marketing and sales efforts
- Deliver insights on marketing pipeline health
- Support forecasting efforts with accurate, structured data
- Continuously improve attribution models
Experience & Skills:
- 3+ years of experience in Marketing Operations, Revenue Operations, or Marketing Technology
- Advanced experience with HubSpot (workflows, properties, lists, reporting)
- Experience working with and integrating Salesforce (preferred) or other CRM
- Technical comfort (APIs, data structures, automation logic)
Preferred Qualifications:
Strong Understanding of:
B2B funnel dynamics
Attribution models and performance tracking
Lead Lifecycle design and optimization
Sales-marketing alignment strategies
Familiarity with intent data platforms (ZoomInfo)
Experience supporting events, webinars, or field marketing programs
Experience documenting processes and building internal enablement resources
Our Culture
We take pride in being a high-trust, team-focused organization where people are supported, heard, and able to grow. Our Glen Allen, VA team works in person and enjoys collaboration, transparency, and shared problem-solving.
Benefits
- Competitive pay and advancement opportunities.
- Comprehensive health benefits and retirement plans.
- Generous paid time off.
- Pet-friendly workplace.
- Ongoing training and development.
- Employee recognition events.
- Opportunities to support youth and community initiatives through Imprint.
If you're ready to bring your expertise to a place where you are appreciated and your work drives real impact, we'd love to meet you. Apply today!