Sales & Brand Growth Director
Description:
Sales and Brand growth: Strategic local and market-level marketing efforts maintain
momentum for the brand and the business.
Responsibilities:
• Create and execute strategies that impact the growth of sales through check
average, transaction count, and outside sales.
• Maintain Brand Standard and Brand Integrity
• Maintain Spotlight
• Manage all Social Media platforms
• Schedule and Conduct Quarterly & Yearly Marketing meetings
• Develop plans & strategies that align with our goals
• Maintain Chick-fil-A Rollout Calendar & Campaigns
• Oversee and provide accountability for Catering Team
• Increase Catering Sales
• Increase Mobile Sales
• Promote team member engagement with CEM scores that promote brand growth
• Create and execute the restaurant marketing strategy
• Bridge the gap from community to team by building business ambassadors that
grow our culture
• Create opportunity for business connections & networking within our community
• Build relationships with local community leaders, business owners, and schools
with intentionally to grow our brand.
• Maintain Community Board & Marquee
• Ensure all POP has been shipped and installed for promotions
Scorecard:
• Overall Sales Growth
• Spotlight User Growth
• Active Social Media Platforms
• CEM’s
o Operational Excellence
o Attentive & Courteous Employees
o Order Accuracy
o Speed of Service
o Cleanliness
Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.