The Sales Associate role is a structured developmental position that prepares early career talent for sales or operational careers within the Company. This position provides hands-on exposure to inside sales processes, branch operations, and customer-facing sales activities within the construction and equipment rental industry. The role focuses on building foundational sales skills, product knowledge, and operational expertise, with advancement dependent on performance, training completion, and demonstrated competencies. This position follows a defined development plan and is intended to be held for no more than twelve (12) consecutive months.
Key Responsibilities
Sales Development & Customer Engagement
Learn and support the end to end sales process, from lead generation through order fulfillment
Assist with inbound and outbound customer communications.
Support Outside Sales Representatives with account research, prospecting activities, opportunity tracking, and pipeline management
Participate in customer meetings, jobsite visits, and ride-alongs to understand field sales dynamics
Develop foundational products and application knowledge to support and educate customers on equipment solutions tailored to project needs
Maintain accurate CRM records and sales documentation.
Sales Operations & Branch Support
Assist with preparing and processing sales and operational documentation (contracts, invoices, pick lists, returns, etc.)
Audit and validate sales documents for accuracy
Gain hands on exposure to branch operations, including yard, shop, logistics, and administrative processes to support deliveries and pickups
Learn safety, compliance, and operational standards critical to branch performance
Follow up on open customer issues to ensure resolution
Develop an understanding of how operational execution supports customer satisfaction and revenue growth
Market & Business Development
Research local market conditions, customer segments, and competitive dynamics
Support basic reporting on activity, pipeline progression, and operational metrics
Learn how pricing, utilization, and service levels impact overall business performance
Identify growth opportunities within assigned accounts
Training & Development
Complete all required training modules and field learning experiences
Demonstrate increasing independence, professionalism, and business acumen in managing customer interactions
Participate in regular feedback and career path discussions
Meet defined development milestones tied to readiness
Other responsibilities as assigned to support branch performance and learning
Knowledge and Skills
Strong interest in developing a career in Sales or Operations
Curiosity and willingness to learn across multiple business functions
High level of initiative, accountability, and follow-through
Excellent communication and relationship-building skills
Self-motivated with the ability to work independently and collaboratively
Strong organizational and time-management skills
High emotional intelligence and resilience
Proficiency with CRM systems and Microsoft Office
Qualifications
Bachelor's degree in business, Marketing, or related field preferred; or equivalent experience
Ideal for recent graduates or early career professionals with limited full-time experience, or up to two (2) years of Inside Sales or customer-facing sales experience
Construction, equipment rental, or related industry exposure preferred
Valid driver's license and ability to travel locally for branch and jobsite exposure
Willingness to relocate as needed for the next role