Sales Associate (TLM)

Who we are

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner's mentality. We help businesses develop their "Human Capital" to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 80,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.

This will be a hybrid position reporting to our Atlanta, Georgia office.

How I will contribute

The TLM Sales Associate is responsible for selling the Lathem, an Asure company, cloud-based time and attendance solutions-including software subscriptions, web-enabled time clocks, and accessories-to business customers across the U.S. and Canada. This B2B role involves working directly with end users as well as managing reseller relationships. TLM Sales Associates serve as product experts who guide prospective and existing customers through the sales process by understanding their needs, providing tailored solutions, and negotiating pricing.

Sales Execution:

• Manage and respond to inbound sales inquiries via phone, email, and web leads.

• Conduct outbound prospecting to follow up on leads, nurture opportunities, and engage existing customers for upsell and cross-sell opportunities.

• Develop quotes, present pricing, and negotiate terms to close sales.

• Maintain and grow a portfolio of business accounts and channel partners.

• Understand customer pain points and identify the right PayClock Online software and hardware solutions to meet their operational needs.

• Demonstrate product capabilities and features via phone, video, and email.

• Provide guidance on system configuration, deployment options, and integration with payroll systems.

• Maintain in-depth knowledge of PayClock Online software, compatible time clock hardware, pricing models, and competitive differentiators.

• Stay informed of new product updates, features, and use cases.

• Manage individual reseller relationships by providing sales support, pricing guidance, and product information.

• Coordinate with Customer Support, Technical Support, and Marketing teams as needed to support the customer's lifecycle.

• Accurately record sales activities, customer interactions, and deal progress in the CRM system.

• Track and report on sales performance metrics and contribute to forecasting.

• Bachelor's degree in Business, Marketing, Communications, or related field preferred.

• 2+ years of experience in B2B sales, SaaS solutions, or consultative selling.

• Strong verbal and written communication skills.

• Experience with CRM tools (e.g., NetSuite preferred).

• Excellent listening and problem-solving skills.

• Ability to multitask and manage multiple accounts in a fast-paced environment.

• Consultative and customer-focused selling style.

• High product curiosity and willingness to learn.

• Self-motivated with strong organizational skills.

• Persuasive communicator and confident negotiator.

• Medical, Dental, Vision, HSA, FSA- All effective on day 1!
• Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
• 401K Program with 3% safe harbor contribution
• Employee Stock Purchase Program
• Fitness Reimbursement Program
• Self-Managed PTO

• Helping customers grow by getting the most from their human capital
• Helping our employees grow personally and professionally
• Growing relationships in our communities that inspire goodness
• Grow shareholder value

• Embrace Change
• Lead with Integrity
• Own the Outcome
• Deliver Awesome
• Be a Good Human