Sales & Brand Growth Director

Sales & Brand Growth Director | Lake Oconee [GA] |...

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Chick-fil-A Careers and Jobs

• Chick-fil-A Careers
• Lake Oconee [GA]
• Sales & Brand Growth Director

Sales & Brand Growth Director

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Full-time

High school degree

$20.00 - 22.00 per hour

ROLE PURPOSE

The Sales & Brand Growth Director develops and executes strategies that grow sales, strengthen community partnerships, and increase brand awareness while creating opportunities for long-term restaurant growth.

CORE RESPONSIBILITIES

• Grow Check Average and Transaction Counts
• Develop opportunities in 3rd Party, Mobile, and Catering Sales
• Engage with & grow influence in the Lake Oconee community in-person and through Social Media
• Ensure faithful financial stewardship in the business

ROLE RESPONSIBILITIES

Leadership:

• Develop and execute monthly and quarterly Sales & Brand Growth strategies.
• Influence culture through the Restaurant Framework and leadership example.
• Ensure compliance with Pathway procedures, policies, and brand standards.
• Provide Sales & Brand Growth reporting and strategic updates to HPLT.
• Model Chick-fil-A Lake Oconee''s Vision, Values, Mission, and Purpose.
• Create a positive, welcoming environment where guests and Team Members feel they belong.

Talent:

• Lead and develop the Sales & Brand Growth Team.
• Champion in-store marketing initiatives that engage guests and Team Members.
• Coach Team Members to consistently deliver the Core 4 and H.E.A.R.D. model.
• Develop Team Members into "Ideal Team Players" through coaching, feedback, and accountability.
• Foster a positive, competitive, and growth-oriented culture.
• Master all operational positions within your area of responsibility.
• Pursue continuous personal and professional development.
• Conduct regular one-on-one meetings with leaders to provide coaching, support, and accountability.

Customer Experience:

• Execute promotional campaigns, POP installation, and seasonal product launches.
• Partner with BOH Leadership to ensure an exceptional catering experience.
• Manage social media and strengthen community engagement.
• Coordinate the Chick-fil-A Cow mascot and community outreach events.
• Maintain a welcoming, on-brand restaurant environment through visual marketing and community displays.
• Protect the Chick-fil-A brand through excellence in Food Safety, Food Quality, and operational execution.
• Foster a culture of food safety, cleanliness, and accountability.
• Ensure consistent execution of operational checklists and cleaning standards.
• Deliver remarkable guest experiences through hospitality, speed, and accuracy.
• Maintain Team Member appearance and brand standards.
• Execute all rollouts, LTOs, and promotional initiatives with excellence.
• Use CEM feedback to drive continuous operational improvement.

Sales & Brand Growth

• Set, communicate, and monitor sales and transaction goals.
• Foster a competitive, enthusiastic culture focused on achieving growth goals.
• Drive sales growth through catering, delivery, and Beyond the Restaurant initiatives.
• Oversee the catering program to ensure every order is accurate and executed with excellence.
• Develop and execute quarterly marketing strategies and campaigns aligned with restaurant goals.
• Build and strengthen relationships with community partners, businesses, schools, and key organizations.
• Cultivate new business opportunities while maintaining existing client relationships through intentional follow-up.
• Plan and execute impactful in-restaurant and community events that increase brand awareness and sales.
• Ensure the restaurant''s culture grows alongside its sales by developing people, celebrating wins, and protecting the guest experience.
• Manage all donation requests.

Financial Stewardship

• Demonstrate excellent stewardship of all restaurant resources.
• Minimize waste by ensuring consistent execution of LEAN and FIFO inventory practices.
• Develop and execute marketing strategies that deliver measurable ROI and support restaurant goals.
• Manage marketing budgets to achieve financial objectives.
• Protect cash and ensure compliance with all cash-handling procedures.
• Support end-of-month financial processes and reporting.
• While leading operations, steward labor, food, and controllable costs to achieve business goals.
• Maintain company vehicles

METRICS OF SUCCESS

• Overall Sales Growth =>10%
• CFA One App =>25% of Sales
• Catering Growth: 10%+
• Spotlight User Growth: 20% YOY
• Social Media Followers: 20% YOY
• Catering Clients: 20% YOY

SCHEDULE REQUIREMENTS

• Schedule: Full-Time
• In-Operations: 15 hours/week
• Admin hours: 25 hours/week
• Open: At least once a week
• Close: At least once a week
• Saturdays off: Once a month Subject to change as team grows

CULTURE REQUIREMENTS

• New Hire, Team Member, Leadership check-ins
• 2nd Mile Service Team Member Recognition
• Guest Interactions
• Performance Evaluations
• Goal Sharing/Tracking with the Team

QUALIFICATIONS & REQUIREMENTS

• Previous leadership/management experience in the restaurant industry preferred, but not required
• Marketing background/experience
• Consistency and reliability
• Cheerful and positive attitude
• Loves serving and helping others
• Customer service oriented
• Strong interpersonal skills
• Detail-oriented
• Able to multi-task
• Works well independently and in a team environment
• Be willing and able to work a flexible schedule
• Have the ability to lift and carry up to 50 lbs on a regular basis
• Have the ability to stand for long periods of time
• Able to work inside & outside

This Chick-fil-A Restaurants is operated by an independent franchised business owner

who make all their own employment decisions and are responsible for their own

content and policies.

Benefits

• Flexible schedule
• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• Referral program
• Paid training
• Life insurance
• Other

Chick-fil-A - Lake Oconee [GA]

2521 Towne Center Pkwy, Greensboro, GA 30642, USA

Apply

This job posting is for an opportunity at a Chick-fil-A Restaurant business independently owned and operated by a local franchised Operator. If you choose to apply for this position, you understand and acknowledge that your application and any information included with it will only be submitted to the Operator. Chick-fil-A, Inc. will not receive a copy of your employment application and will not be involved in any decisions regarding whether to hire you. If you are hired for this position, you also understand and acknowledge that the Operator's restaurant business will be your employer, not Chick-fil-A, Inc., and that the Operator is solely responsible for all decisions related to your employment, including hiring, firing, discipline, compensation, scheduling and supervision.

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