Chick-fil-A logo

Sales & Brand Growth Director

Chick-fil-A
  • Salinas, California
    12 days ago

    Job Description

    Sales & Brand Growth Director


    The Sales & Brand Growth Director is responsible for driving restaurant sales through

    outside sales efforts, strengthening brand presence, and building meaningful

    relationships with the community. This role focuses on generating new sales

    opportunities, growing catering and larger orders, managing local customer

    relationships, and leading brand growth initiatives while ensuring alignment with Chick-

    fil-A values and standards.


    What You’ll Do

    • Create and track operational-level quarterly and annual marketing and growth calendars
    • Develop and execute outside sales strategies to generate new business and increase restaurant revenue
    • Identify, pursue, and close new sales opportunities with local businesses, schools, and organizations
    • Drive catering sales through proactive outreach, relationship building, and follow up
    • Outside, in-business personal blitzing and brand growth efforts at a minimum of 30% of total working hours - log accordingly
    • Manage and grow onboarding relationships with local customers to encourage repeat and long-term business.
    • Plan and execute restaurant in the community through networking, partnerships, and outreach efforts
    • Manage in store marketing and community engagement initiatives
    • Track sales performance, customer activity, and markeing effectiveness
    • Collaborate with leadership to align sales goals with operational capacity
    • Ensure all marketing and sales efforts follow Chick-fil-A brand standards
    • Support new product launches and seasonal promotions
    • Complete additional duties as directed by leadership

    Key Performance Indicators (KPI’s)

    • Catering sales growth (weekly, monthly, quarterly, and annual targets)
    • Number of new sales opportunities generated per week/month
    • New customer acquisitions (businesses, schools, and organizations)
    • Cultivate repeat catering customer sales and customer retention rate
    • Outside sales activity metrics (visits, calls, emails, follow-ups)
    • Event execution and post-event sales impact
    • Local partnership growth and engagement outcomes
    • Promotional and campaign performance tied to sales
    • Overall contribution to restaurant sales growth

    What We’re Looking For

    • Experience in outside sales, business development, marketing, or brand management
    • Strong communication, follow-through, and relationship building skills
    • Confident, self-motivated, and results-driven
    • Ability to identify opportunities and turn conversations into sales
    • Passion for community engagement and local business relationships
    • Strong organizational skills with attention to detail
    • Ability to work independently while collaborating with a team
    • Previous administrative and supervisory experience preferred
    • Alignment with Chick-fil-A values and a commitment to teamwork and hospitality

    Schedule

    • Part-time or full-time positions available
    • Flexible availability, including mornings, evenings, and weekends
    • Guaranteed Sundays off

    Compensation & Benefits

    • Company-provided uniforms and non-slips shoes
    • Annual sick leave
    • Scholarship opportunities
    • Leadership development and training
    • 401(k) eligibility upon vesting
    • Health insurance eligibility upon vesting
    • Daily Meal Allocation

    Work schedule

    • Holidays
    • Weekend availability
    • Monday to Friday

    Numbers & Facts

    LocationSalinas, California

    Skills

    • Administrative Skillsunmatched
    • Brand Managementunmatched
    • Business Developmentunmatched
    • Catering Servicesunmatched
    • Communication Skillsunmatched
    • Community Relationsunmatched
    • Customer Acquisitionunmatched
    • Customer Relationsunmatched
    • Customer Retention/Renewalunmatched
    • Detail Orientedunmatched
    • Engagement Marketingunmatched
    • Field Salesunmatched
    • Follow Throughunmatched
    • Leadershipunmatched
    • Marketingunmatched
    • Mergers and Acquisitionsunmatched
    • Metricsunmatched
    • Onboardingunmatched
    • Organizational Skillsunmatched
    • People Managementunmatched
    • Performance Analysisunmatched
    • Performance Metricsunmatched
    • Product Supportunmatched
    • Product/Service Launchunmatched
    • Restaurantunmatched
    • Retail Managementunmatched
    • Revenue Growthunmatched
    • Salesunmatched
    • Sales Closing Skillsunmatched
    • Sales Strategyunmatched
    • Scholarshipunmatched
    • Team Playerunmatched
    • Training/Teachingunmatched

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