Sales Director, North America

Automat-it is an AWS Premier Tier Services Partner (All-In AWS) specializing in DevOps, FinOps, and GenAI services for high-growth startups and scaleups. With 260+ employees across EMEA and the US and 800+ clients in our portfolio, we combine the stability of a mature, profitable business with genuine startup energy.

We are expanding into the US market with a dedicated presence in New York City. Our US team is approximately seven months established, with Solutions Architects, Account Executives, and BDRs already onboarded. We are now hiring a Sales Director to lead the commercial expansion and build on this foundation.

Automat-it is backed by a multi-year Strategic Collaboration Agreement (SCA) with AWS - a $1.4B, four-year commitment that signals the scale and ambition of our partnership. This provides significant go-to-market leverage, co-selling opportunities, and long-term investment certainty for the US expansion.

This is a greenfield builder role with full commercial ownership. You will develop Automat-it’s US client base, manage our AWS vendor relationship at a strategic level, and build a high-performing local sales team over time.

Your target buyers are CTOs and VP R&Ds at startups and scaleups. These are technical decision-makers who value deep expertise, speed of execution, and trusted partnerships - all areas where Automat-it has a strong track record.

Work location: hybrid from New York

Curious about what it's really like to work at Automat-it?

Explore our benefits, culture, and what success in your first year could look like here.

If you are interested in this opportunity, please submit your CV in English.

Key Responsibilities:

Revenue & Pipeline

• Develop and execute targeted territory plans to achieve and exceed revenue targets
• Lead all stages of the business development cycle: prospecting, proposal, negotiation, SOW, and contract close
• Identify and pursue upsell, cross-sell, and renewal opportunities across the client portfolio
• Drive AWS co-sell motions and maintain an active ACE pipeline
• Leverage AI-powered sales tools for prospecting, pipeline analysis, and forecasting accuracy

AWS & Partner Relationships

• Build and maintain strategic relationships with AWS; liaise regularly with AWS account reps and partner managers
• Engage and influence C-level executives at target accounts
• Represent Automat-it at trade shows, conferences, and AWS events

Team Leadership

• Recruit, onboard, manage, and mentor a local sales and BD team in line with the scaling plan
• Manage and develop local Cloud Sales team members to meet KPIs while maintaining quality operations
• Serve as an escalation point for client concerns, deal with complications, and key account needs

Cross-Functional Collaboration

• Work collaboratively with global Marketing, Operations, Delivery, and Solutions Architect teams
• Demonstrate breadth and depth of knowledge in aligning Automat-it capabilities to client needs
• Commit to regular business travel locally and abroad

Requirements:

Essential

• 5+ years of experience in cloud sales, business development, or account management with a proven track record of revenue generation and deal closure
• Demonstrated experience managing and developing a sales or BD team
• 5+ years selling IT professional services (consulting, managed services, or staff augmentation) or SaaS solutions for R&D or DevOps teams
• Experience with AWS co-sell motions, ACE pipeline management, or partner-led selling
• Strong B2B sales background, including indirect channels, sales systems, and go-to-market strategy development
• Existing network and relationships within the NYC startup and VC ecosystem
• In-depth experience selling AWS services
• Demonstrated ability to engage and influence C-level executives
• Familiarity with AI-powered sales tools 
• Strong presentation and organizational skills; ability to manage multiple priorities effectively
• Ability to work in a fast-paced, high-growth environment

Advantageous

• AWS cloud certification (Solutions Architect, Cloud Practitioner, or equivalent)
• Experience with Salesforce CRM
• Experience with VC-backed startup ecosystems
• Existing AWS partner network relationships
• Experience with GenAI, DevOps, or FinOps solution selling

Base salary + OTE (150k - 200k USD base salary. 350k - 400k USD OTE) )

Automat-it is committed to fostering a workplace that promotes equal opportunities for all. We firmly believe that cultivating a diverse workforce is crucial to our success. Our recruitment decisions are grounded in your experience and skills, recognizing the value you bring to our team.