Sales Enablement & Marketing Manager

Position Description:

The Sales Enablement and Marketing Manager serves as a strategic partner to the Sales & Marketing organization, integrating sales support, marketing execution, CRM ownership, and business insights to accelerate commercial growth. This role builds scalable processes utilizing our CRM tools, develops customer-facing materials, translates data and market intelligence into actionable recommendations, and supports customer strategies, RFPs, presentations, and key commercial initiatives. The Manager collaborates cross-functionally with Sales, Marketing, G&I, Culinary, Operations, IT, Leadership, and external partners to strengthen customer engagement, improve decision-making, and ensure Miniat effectively leverages data, technology, and communication tools to win in the marketplace.

Primary Responsibilities:

Sales Support & Commercial Enablement

• Develop, maintain, and optimize sales tools, pitch decks, product overviews, and customer‑ready materials to support commercial growth.
• Support preparation for key customer meetings, culinary showcases, business reviews, trade shows, and internal commercial discussions.
• Ensure CRM usage is consistent across teams through clear rules, workflows, governance, adoption support, and continuous improvement.
• Become the SME of the CRM tool for best in class usage, reporting and lead tracking supporting the New Product Development process and commercialization
• Support Sales leaders in documenting sales processes for efficiency and scalability, serving as the business owner of process design and optimization.
• Translate prioritized business requirements into CRM and marketing automation system enhancements in partnership with IT and external implementation teams.
• Manage external vendors or consultants as needed for system enhancements, integrations, campaign execution, reporting, and optimization.
• Work with IT to support system integrations and data security compliance while maintaining focus on commercial outcomes.

Marketing & Brand Communication

• Translate product capabilities, customer value propositions, and industry trends into compelling marketing content and sales collateral.
• Manage updates to brand, product, website, and capability narratives to ensure consistency and alignment with Miniat's commercial strategy.
• Manage the relationship between Miniat's marketing agency, consultants, website and social accounts.
• Maintain unique brand assets, including photo library, marketing archive, and templates.
• Actively work with agency to create SEO and GEO copies, including google analytics and email marketing campaigns.
• Create clear, visually effective, materials that elevate Miniat's presence with customers and industry partners.
• Ensure marketing campaigns are properly tracked, attributed, connected to CRM data, and supported by measurement frameworks and performance insights.

Business Insights & Analytics

• Analyze sales data, customer trends, product performance, and market intelligence to identify opportunities and risks.
• Develop newsletters, reports, and insights to support strategic decision‑making across Sales & Marketing.
• Conduct competitive research, pricing comparisons, and industry trend monitoring to inform commercial strategies. Document and organize competitive research and pricing files.

Customer & Relationship Support

• Provide high‑quality analysis and support for key customer initiatives, presentations, and long‑term strategic planning.
• Ensure insights, marketing materials, and data provided to customers are accurate, relevant, and aligned with account strategies.
• Assist with coordination of customer visits, presentations, product demonstrations, and follow‑up actions
• Manage approved conference and industry events budget and attend when needed.

Project & Workflow Management

• Manage multiple concurrent marketing projects, deadlines, and priorities with strong organization and communication.
• Maintain accurate, well‑organized records of sales tools, insight outputs, marketing assets, and customer‑facing resources.
• Ensure timely, well‑documented handoff of deliverables across teams.
• Other duties as assigned

Management Responsibilities:

• This position does not include direct people management.
• Requires onsite work four (4) days per week.

Requirements:

• Bachelor's degree in Marketing, Business, Analytics, Communications, or related field.
• 5-8 years of experience in sales support, marketing, insights/analytics, commercial operations, or similar roles.
• Experience working in food manufacturing, CPG or foodservice environments preferred.
• Hands-on experience with Salesforce and marketing automation tools, with emphasis on business ownership, requirements definition, and partnering with technical teams.
• Hands-on experience working with marketing consultants and marketing agencies.
• Ability to travel 10% based on customer and project needs.
• Ability to work collaboratively across functions, balancing strategy with hands-on execution.
• Problem solver with the ability to think on your feet.

Physical Demands:

• Ability to sit, stand, and walk for extended periods throughout the day
• Frequent use of computer systems and office equipment
• Occasional travel to warehouse, vendors, or distribution centers, which may require navigating uneven surfaces or warehouse environments

Skills & Capabilities

• Strong analytical skills with the ability to translate data into clear insights and recommended actions.
• Demonstrated ability to create polished, customer‑ready presentations and sales materials.
• Proficiency in AI, Microsoft Office, and Salesforce. Exposure to Figma, Adobe, and Datassentials is a plus.
• Experience working alongside B2B marketing agencies in every aspect of creation and project management
• Excellent organizational and communication skills, including ability to simplify complex information for diverse audiences.
• Strong project management ability with a track record of managing multiple priorities effectively

The company is committed to providing equal employment opportunities to qualified individuals with disabilities. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position, provided such accommodation does not create an undue hardship on the Company. The Company reserves the right to modify, interpret, or apply this job description as business needs require. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position.

Benefits for this role include: Medical, vision, dental, discretionary bonus up to 15% (50% personal performance based & 50% company performance), 401(k) with matching up to a max of 4% and 120 hours PTO in the 1st 12 months.