Sales Engineer

CRC Distribution is seeking a highly driven and customer-focused Territory Sales Manager (TSM) to accelerate growth across our distributor and end-user MRO channels. The successful candidate will manage both distributor and end-user accounts within the MRO market, fostering strong relationships and expanding sales across all CRC product categories. This individual will work closely with distributor outside sales teams, provide technical application support, conduct joint customer visits and position CRC as a value-added partner. This role is built for a hunter - someone energized by breaking into new accounts, unseating the competition, and building demand where none exists. The TSM will act as a market maker, business strategist, and technical consultant - working cross-functionally to create value and accelerate revenue.

Essential Functions:

New Business Development & Market Creation

• Develop and maintain strong relationships with key distributors and end user accounts.
• Identify, target, and aggressively pursue new business opportunities across assigned industrial sectors.
• Prospect through cold calls, LinkedIn, virtual outreach, and in-person visits to create a robust sales funnel.
• Qualify new opportunities by assessing customer needs, technical requirements, and market potential.
• Use creative, solutions-driven selling to penetrate accounts and convert prospects into long-term partners.
• Effectively communicate CRC Distribution’s value proposition, including technical capabilities and product advantages.

Territory Strategy & Growth Execution

• Build and execute a territory plan focused on market penetration, competitive takeaways, and revenue acceleration.
• Set and exceed aggressive KPIs and sales targets for account acquisition and market share expansion.
• Use data tools (CRM, dashboards, spreadsheets) to track pipeline velocity, customer engagement, and conversion performance.

Customer Ownership & Value Delivery

• Own key accounts and become a trusted advisor to operators, engineers, and procurement stakeholders.
• Deliver consultative support with an emphasis on technical application, product fit, and performance optimization.
• Proactively resolve customer issues, maintain high responsiveness, and foster customer advocacy.
• Drive account growth through upselling, cross-selling, and expansion opportunities.

Sales Strategy & Collaboration:

• Work closely with internal teams including engineering, customer service, and marketing to align efforts and execute strategic plans.
• Participate in special projects, promotions, and trade events to support business growth.
• Maintain accurate and up-to-date customer activity records in CRM (e.g., HubSpot), including call notes, pipeline stages, and action items.
• Provide feedback to leadership and marketing based on market trends, competitive intelligence, and customer insights.

Product & Industry Intelligence

• Stay sharp on CRC’s portfolio and how our components solve real-world challenges in fluid power and hydraulic systems.
• Monitor trends in industrial technology, sustainability, and maintenance best practices to inform customer conversations.
• Educate and influence buyers with compelling use cases, ROI-focused proposals, and performance insights.

Skills, Knowledge, and Abilities

• Exceptional hunter mentality with a passion for winning new business and disrupting established competitors.
• Entrepreneurial mindset with a bias toward action, experimentation, and ownership.
• Strong technical curiosity — able to understand hydraulic/mechanical systems and translate features into value.
• Confident communicator with persuasive presentation skills in both virtual and in-person settings.
• Organized, accountable, and self-driven with the ability to prioritize high-reward opportunities.
• Comfortable with 50% travel across the territory for face-to-face selling and relationship-building.

Experience and Education Requirements

• Bachelor’s degree required (Mechanical Engineering or related technical field ideal).
• Minimum 5 years of outside sales success — preferably in industrial, mechanical, or fluid power industries.
• Experience using CRM tools (e.g., HubSpot), sales analytics, and Microsoft Office Suite.
• Must have and maintain a valid driver's license
• Must pass background check and drug screening.