Sales Leader / Personal Trainer
About the Role
Do you enjoy connecting with people, driving results, and helping others improve their lives?
MaxStrength Fitness is looking for a Sales Leader / Personal Trainer to play a key role in growing our Waukesha studio. This position combines sales leadership, business development, and one-on-one personal training.
You’ll be responsible for building our pipeline of prospective clients, managing leads from first contact through consultation, and converting prospects into long-term clients. You’ll also work directly with clients, helping them become stronger through our unique, evidence-based approach to strength training.
We’re looking for someone who is driven, personable, organized, and accountable—someone who sees opportunities, takes initiative, and enjoys achieving measurable results.
Benefits & Perks
- Highly Competitive Pay based on experience
- Performance-based sales incentives
- Client/Trainer referral bonuses
- Free training in the studio
- Full-Time Benefits: paid time off, health insurance stipend, and retirement match
Schedule / Expected Work Hours
- Monday to Saturday: 7:00am - 12:30pm
- Monday, Tuesday, Thursday: 3:00pm - 6:30pm
- Alternate Wednesday/Saturday mornings
- Lead follow-up & community events during off hours, as needed
- Expected hours: 20-40 per week
Sales & Growth
- Grow leads through referrals, partnerships, networking, community events, and outreach
- Manage leads with consistent follow-up and ownership of the sales pipeline
- Close leads through consultations that convert qualified prospects into clients, sharing consultation coverage with the Studio Manager.
- Achieve new-client and sales goals while tracking key performance metrics
- Proactively identify new opportunities to grow the business
Personal Training & Client Experience
- Deliver exceptional one-on-one strength-training sessions
- Conduct fitness assessments and ensure safe, effective exercise technique
- Learn and execute the MaxStrength Fitness Continuous Tension Protocol
- Track client progress and maintain accurate records
- Build strong relationships that drive client results, satisfaction, and retention
What We're Looking For
- A natural relationship builder with strong communication skills
- Confident in sales and comfortable asking for the sale
- Driven by goals, results, and personal accountability
- Self-starter who takes initiative and follows through
- Organized, persistent, professional, and dependable
- Passion for fitness and helping others succeed
- Sales or business development experience preferred
- Personal training or exercise science experience preferred
About MaxStrength Fitness
MaxStrength Fitness is not a traditional gym. We provide private, one-on-one strength training designed to deliver meaningful results safely and efficiently.
Our clients are busy professionals and adults who want to stay strong, active, and independent. Through expert coaching and our evidence-based training approach, clients can build strength with just two 20-minute workouts per week.
If you’re someone who enjoys building relationships, growing a business, and helping people change their lives, this is an opportunity to make an impact on both our clients and our growing studio.
Our Values
- Personal Responsibility & Accountability
- Overdeliver
- Professionalism
- Kaizen – Continuous Improvement
- Efficient, Effective, Safe
At MaxStrength Fitness, we’re not your average gym - we’re the Anti-Gym. For over 20 years, we’ve been disrupting the fitness industry by delivering science-backed, 1-on-1 strength training in just 20 minutes, twice a week. No sweat. No chaos. Just results.
We’re a team of purpose-driven professionals united by a mission to help people become the strongest versions of themselves - physically, mentally, and emotionally. Our trainers don’t just count reps… they change lives.
If you’re tired of the hustle culture, sales quotas, and burnout of traditional fitness jobs, you’ll love it here. At MaxStrength, you won’t be a glorified sales person disguised as a trainer. Instead, you’ll focus on perfecting your craft, elevating your clients, and building a career that grows as you do.
Whether you're new to personal training or a seasoned expert looking to reignite your passion, we provide the structure, support, and mentorship you need to thrive. Join a team that believes in work-life balance, meaningful progress, and doing things differently and better.