Sales Manager

Our vision is loved brands, done sustainably, for a better-shared future.  We strive to serve our customer's businesses, refresh their guests, and grow together. As a Sales Manager, you will manage all aspects of a customer’s business, including strategic assessment, sales forecasting, conducting regular business reviews, and effectively activating and implementing the beverage strategy. We are looking for people passionate about building relationships who are results-driven and embody our leadership and growth behaviors.     

What You’ll Do for Us

• Lead a portfolio of customers by developing growth strategies that create long-term value for both the customer and The Coca-Cola Company.

• Build deep, trusted relationships with customer decision-makers and executive leaders, serving as a strategic advisor who understands their business, priorities, challenges, and growth ambitions.

• Conduct impactful business reviews that go beyond performance reporting to establish a clear growth agenda, align on priorities, and strengthen customer commitment to joint business plans.

• Activate and lead cross-functional resources across the Coca-Cola system, including Operations, Marketing, and Finance to deliver integrated solutions for customers.

• Influence senior-level customer stakeholders to gain alignment, remove barriers, and advance strategic initiatives that drive mutual business results.

• Demonstrate ownership of your business by prioritizing opportunities, navigating ambiguity, and delivering results through disciplined planning, execution, and follow-through.

• Foster a culture of continuous improvement, collaboration, and accountability while contributing positively to team performance and customer success.

Qualification & Requirements 

• Bachelor’s degree or equivalent work experience is required.    

• 3+ years of successful sales, account management, business development, or customer leadership experience with a demonstrated track record of delivering profitable growth.

• Strong business acumen with the ability to identify customer needs, uncover growth opportunities, and develop fact-based recommendations that create value for both the customer and The Coca-Cola Company.

• Proven experience leading annual business planning, conducting executive business reviews, and translating insights into actionable growth strategies and measurable results.

• Exceptional communication, presentation, storytelling, negotiation, and influencing skills, with the ability to communicate effectively in both customer-facing and executive-level settings.

• Strategic thinker who anticipates customer, category, and industry trends and proactively develops solutions that support long-term business growth.

• Demonstrated ability to lead through collaboration by activating cross-functional resources, aligning stakeholders, and driving execution across complex customer opportunities. This emphasis aligns with the existing Sales Manager role description and collaboration expectations.

• Proven ability to manage ambiguity, prioritize competing demands, and operate with a high degree of ownership and accountability. This reflects qualities highlighted in your interview and leadership materials regarding thriving in ambiguity and independent business leadership.