Sales Manager

Essential Duties

• Forecasts goals and objectives for sales, gross, and key expenses on a monthly and annual basis.

• Hires, trains, motivates, counsels and monitors the performance of all sales employees.

• Prepares and administers an annual operating budget for the sales department.

• Understands, keeps abreast of and complies with federal, state and local regulations that affect new-vehicle sales.

• Directs and schedules the activities of all department employees, ensuring proper staffing at all times.

• Assists individual salespeople in setting aggressive yet realistic monthly goals and objectives and provides them with the support to meet these goals.

• Maintains an accurate daily log that reflects all sales activities in the dealership.

• Ensures proper follow-up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system.

• Develops, implements and monitors a follow-up system for sales customers.

• Maintains teamwork in a customer-focused sales environment throughout the sales, delivery and follow-up process.

• Conducts daily and weekly sales meetings.

• Provides effective communication throughout the new-vehicle department as well as interdepartmentally.

• Ensures that salespeople understand and follow dealership policies and procedures.

• Provides proper product and training resources for salespeople on a regular and continuous basis.

• Oversees the efforts of new-vehicle salespeople to enhance the image and customer satisfaction ratings of the dealership.

• Works with salespeople on programs that will increase the sales gross and F&I penetration.

• Develops incentive programs along with dealer and other managers.

• Helps salespeople close deals when necessary.

• Completes deal settlement sheets and turns into accounting office in a prompt and timely manner.

• Establishes and maintains standards for the delivery of vehicles to customers.

• Provides dealer with accurate floor traffic control data on a daily basis.

• Reviews inventory daily to ensure the proper mix of grounded stock for maximum turnover efficiency.

• Recommends to the general sales manager the inventory to be carried by color, model and equipment, based on a variety of customer and market analyses.

• Assists with trade appraisals as needed.

• Directs merchandising and advertising efforts for the sales department in conjunction with the sales managers and dealer.

• Assists in the development of advertising campaigns and other promotions.

• Attends managers meetings as requested.