The Sales Manager is responsible for driving revenue growth through proactive sales efforts, relationship building, and strategic market positioning. This role focuses on securing group and event business opportunities to maximize occupancy, ADR, and overall hotel profitability. The Sales Manager represents the hotel within the Austin market and works collaboratively with the leadership team to achieve quarterly and annual revenue goals.
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Key Responsibilities
Revenue Generation & Sales Strategy
Identify, solicit, and secure new corporate, group, and leisure business.
Maintain and grow existing accounts through consistent relationship management.
Develop and execute a strategic sales plan aligned with hotel revenue goals.
Achieve monthly, quarterly, and annual sales targets.
Monitor market trends and competitor activity within the Austin hospitality market.
Client & Community Engagement
Conduct property tours for prospective clients.
Schedule weekly appointments with past, current, and prospective clients.
Represent the hotel at networking events, trade shows, and community functions.
Build strong relationships with local businesses, event planners, and organizations.
Partner with the Convention & Visitors Bureau and local tourism entities.
Contracting & Negotiation
Prepare proposals, contracts, and rate agreements.
Negotiate pricing and terms to maximize profitability while maintaining competitiveness.
Ensure accurate documentation and follow-through of all group and event bookings.
Internal Collaboration
Work closely with sales director and revenue manager to align pricing and inventory strategies.
Coordinate with sales coordinator to ensure seamless execution of group and events.
Participate in weekly revenue and strategy meetings.
Represent the sales team and hotel as a leader, in professionalism, collaboration, and hospitality.
Reporting & Administration
Maintain accurate account records and activity in CRM systems.
Prepare weekly sales reports and pipeline updates.
Track performance metrics and adjust strategies as needed.
Communicate and collaborate effectively with sales director and other sales team members.
Qualifications
2+ years of hotel sales experience preferred (upscale or lifestyle hotel experience a plus).
Strong knowledge of the Austin market.
Proven track record of meeting or exceeding revenue targets.
Excellent communication, negotiation, and presentation skills.
Experience with CRM and hotel sales systems (e.g., Choice Advantage, Delphi, etc.).
Self-motivated, goal-oriented, and highly organized.
Core Competencies
Relationship-driven and client-focused
Strategic thinker with strong business acumen
Professional presence and networking ability
Results-oriented with a competitive drive
Strong attention to detail and follow-through
Effective time-management skills
Compensation & Benefits
Competitive base salary + performance-based commission structure
Health, dental, and vision benefits
Paid time off
Hotel discounts and brand benefits
Career growth opportunities within the organization