Sales & Marketing Director

Overview:

Leads the community’s sales and marketing efforts by building relationships, guiding families through important decisions, and creating meaningful first impressions that reflect the Benedictine experience. Through strategic leadership, relationship-driven sales, and thoughtful marketing initiatives, the Sales & Marketing Director ensures the community continues to grow while delivering exceptional experiences for prospective residents and their families. Working closely with the Executive Director and community leadership team, this position is responsible for driving census growth through strategic sales leadership, local marketing initiatives, and strong partnerships with referral sources and community organizations.

Responsibilities:

• Demonstrates strong leadership by modeling the organization’s mission, values, and commitment to exceptional resident and family experiences.
• Leads a culture of sales across the community through the implementation and management of sales initiatives, conducting sales activities and ensuring a tactical sales approach is followed in achievement of established census goals.
• Develops and executes a local marketing strategy to generate qualified leads.
• Generates prospects and maintains positive, productive, and impactful relationships with potential customers, families, and referral sources.
• Promotes the Benedictine Mission and Core Values of Hospitality, Stewardship, Respect and Justice by bringing the Mission and Core Values into the day-to-day activities of the company.
• Performs other duties, tasks and/or projects as assigned.

Qualifications:

QUALIFICATIONS REQUIRED

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5 + years of sales and/or marketing experience, preferably in senior living, healthcare, hospitality, or real estate
• Proven track record of achieving occupancy/sales or revenue targets
• Experience with CRM systems and lead management

QUALIFICATIONS PREFERRED

• 5+ years of strategic knowledge of the senior living and/or healthcare landscape, including referral networks
• Experience with digital marketing and social media platforms

EEO/AA/Vet Friendly

Salary Range: $92,000-$95,000 Benefits Statement:

A robust benefits package is available to eligible associates, designed to meet the needs of every stage of life, including paid time off (PTO), retirement, medical, dental, vision, education assistance, and a variety of additional voluntary benefits.  For more information visit our website at www.benedictineliving.org.

Additional Information:

You are not looking for a role where success is measured by activity alone. You want the responsibility, authority and challenge of growing occupancy, strengthening a community’s reputation and seeing your leadership produce measurable results.

As Sales & Marketing Director at Cerenity Senior Care-Humboldt, you will lead from the front. You will build relationships, create urgency, guide families through important decisions and rally the entire community around shared occupancy goals. This role is for a visible, action-oriented leader who is driven to meet and exceed monthly key performance indicators and sales goals while never losing sight of the people behind the numbers.

Cerenity Senior Care-Humboldt is part of the Benedictine family, a mission-driven nonprofit organization committed to serving older adults with compassion, dignity and respect. Here, occupancy growth matters because each move-in represents another person receiving the care, connection and support they need.

 

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