Sales Marketing Manager, Campaign & Brand Enablement

The Sales Marketing Manager - Campaign & Brand Enablement is a strategic and hands-on role working across all Emerald brands to translate brand and sales priorities into integrated, full-funnel marketing programs that drive exhibitor, sponsorship, and media revenue. You will develop brand-specific campaign best practices, manage the execution of multi-channel lifecycle programs, and produce the sales enablement materials that equip teams to close including playbooks and training materials. This role sits within Emerald's central marketing group and works closely with Brand Marketing and Sales Operations.

KEY RESPONSIBILITIES:

Campaign & Brand-Level Planning

• Develop integrated, brand-specific sales marketing strategies and campaign plans tied to exhibitor, sponsorship, and media revenue goals.
• Translate brand positioning, audience insights, and sales priorities into campaign briefs covering objectives, messaging, segmentation, channel mix, cadence, and conversion goals.
• Recommend lifecycle marketing, lead nurture, and re-engagement approaches aligned to each brand's unique sales cycle and audience behavior.
• Partner with Brand Marketing to ensure campaign strategy reflects brand voice, event themes, and audience expectations.

• Build and manage end-to-end lifecycle email programs and nurture journeys in HubSpot - from initial inquiry through renewal and upsell.
• Continuously optimize customer journeys, email workflows, channel mix, and messaging based on engagement data and sales feedback.
• Brief and coordinate offshore execution resources - ensuring accurate builds, QA, on-time deployment, and post-send reporting.
• Oversee campaign staging, approvals, and asset management to maintain quality standards across all deliverable types.

• Develop and maintain sales enablement materials - including playbooks, best practices documentation, media kits, and targeted outreach content - aligned to brand voice and sales objectives.
• Partner with sales operations team and brand marketing team to understand deal-stage gaps and produce assets that move prospects through the funnel.
• Use AI writing and design tools to accelerate content production while maintaining brand standards.

• Own monthly sales marketing performance reporting - tracking email engagement, content performance, lead nurture conversion, and contribution to closed revenue.
• Identify conversion gaps and messaging opportunities; bring data-rooted recommendations to brand and sales stakeholders.
• Collaborate regularly with brand marketing teams using performance data to refine campaign strategy and stakeholder alignment.

• HubSpot (Marketing Hub): Lifecycle journey builds, nurture workflow management, campaign deployment, and engagement reporting - primary day-to-day platform.
• Salesforce CRM: Campaign attribution, opportunity tracking, and collaboration with Revenue Operations on pipeline reporting.
• Gong: Sales conversation insights, enablement feedback loops, and campaign message optimization.
• AI Tools (e.g., ChatGPT, Claude, Jasper, Canva AI, or similar): AI-assisted copywriting, content generation, campaign brief development, and sales asset production.

• 5+ years of B2B marketing experience with a focus on lifecycle marketing, campaign strategy, or sales enablement.
• Demonstrated track record building integrated multi-channel campaigns that drive pipeline and revenue conversion.
• Hands-on expertise with HubSpot - including email automation, nurture journeys, and lifecycle program management.
• Hands-on experience with Salesforce CRM for campaign attribution and revenue reporting.
• Strong understanding of B2B buyer journeys, lead nurture strategy, and lifecycle marketing principles.
• Experience using AI tools to accelerate content production, campaign strategy, or personalization at scale.
• Excellent written communication and campaign briefing skills - able to translate brand and sales needs into compelling campaigns.
• Ability to manage multiple brand relationships and campaign workstreams simultaneously in a fast-paced environment.
• Strong project management instincts - organized, deadline-driven, and a clear communicator across stakeholder teams.