Sales Marketing Manager

Job Title: Group Sales Marketing Manager, Live Experiences
Location: Los Angeles, CA (or remote)
Compensation: $100.00/hr
Details: 6 month contract (opportunity to extend/convert, W-2 and benefits eligible)

It's an amazing time to be joining us as we continue to transform entertainment globally. We are is the world's leading entertainment service with 300 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages. Members can play, pause, and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Our Experiences team puts fans at the center of their favorite stories, in real life, through permanent entertainment venues and touring attractions around the world. Houses are our permanent, always on, constantly refreshable entertainment venues, where guests can step into their favorite stories. We want these experiences, along with merchandise offerings, to help promote love for our titles so they become part of the zeitgeist for longer periods of time and drive long-term value for us.

As the Group Sales Marketing Manager, you will drive demand for the House's group business spanning both direct B2B audiences and B2B2C channel partners. On the direct B2B side, you'll build campaigns that generate private event bookings (corporate events, buyouts, celebrations) and group ticket sales for team outings, youth groups, and community organizations — two distinct audiences with different purchase triggers that require tailored marketing approaches. On the B2B2C side, you'll develop co-op marketing campaigns with distribution partners and OTAs, using third-party channels to extend the House's reach and drive incremental ticket sales.

You'll lead integrated marketing campaigns end-to-end, develop the sales enablement tools that equip our team to close deals, and serve as a thought partner on the products and packages we bring to market — collaborating across Sales, Brand, Marcomms, Insights, Production, Operations, and Creative teams (internal and external). Much of the B2B and B2B2C foundation — strategies, playbooks, sales tools, and partner frameworks — is still being built, and this role will be central to shaping it.

Key Responsibilities

• Own end-to-end development of integrated marketing campaigns for B2B and B2B2C House audiences, from early strategic framing through execution, with a primary focus on driving demand — both private event bookings (corporate events, buyouts, celebrations) and group ticket sales (team builders, youth groups, and community organizations).
• Develop and lead B2B and B2B2C marketing strategy and go-to-market plans that connect business audiences to the House offerings in a way that is both commercially compelling and brand-right.
• Build and execute co-op marketing strategies with distribution partners, OTAs, and other
• B2B2C channel partners developing joint campaigns, managing partner marketing
• relationships, and driving incremental ticket sales through third-party channels.
• Work directly with the sales team to develop marketing collateral, sales tools, and enablement materials that help close deals, expand existing relationships, and grow our B2B business.
• Serve as a strategic thought partner on product and package development for B2B and
• B2B2C audiences, contributing perspective on positioning, audience fit, and commercial opportunity.
• Write strategic briefs and partner with internal creative teams and external agencies to bring them to life — ensuring the work is strategically grounded while inspiring bold, B2B-focused creative.
• Translate audience insights across corporate buyers, event planners, group purchasers, and B2B2C partners into clear strategic briefs and guiding principles that drive strong creative
• development across channels.
• Partner with Marcomms teams to ensure seamless execution across paid, owned, earned, and in-venue touchpoints, maintaining coherence across all B2B-facing marketing.
• Track campaign performance and translate results into actionable improvements for future B2B campaigns.

Qualifications & Experience

• 8+ years of experience in B2B marketing, brand marketing, or integrated campaign
• development, ideally within live entertainment, hospitality, events, or consumer experience
• brands; experience in the MICE (Meetings, Incentives, Conferences, and Events) industry a plus.
• Demonstrated experience owning B2B or B2B2C go-to-market strategy, including campaigns targeting group purchasers, corporate event planners, or celebration audiences.
• Comfortable working in early-stage or foundational environments where structure is still being built; able to drive near-term results while developing the infrastructure to sustain them.
• Proven experience creating sales enablement materials and marketing collateral that equip sales teams to drive bookings and close deals.
• Experience working with distribution partners, OTAs, or channel partners on co-op or cobranded marketing programs.
• Proven ability to write sharp, insight-driven strategic briefs that lead to high-quality,
• commercially effective creative work.
• Strong understanding of the B2B sales and marketing funnel, with experience driving demand and conversion across relevant touchpoints.
• Ability to influence and collaborate effectively across cross-functional teams without direct authority.
• Strong storytelling, written, and verbal communication skills, with the ability to move between high-level strategic framing and clear, actionable direction.
• Comfortable with ambiguity; thrives in fast-paced environments with evolving priorities.
• Bias to action, strong attention to detail, and outstanding organizational skills.
• Respect, understanding, and enthusiasm for our culture.

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