Hi, Hope You are doing well. This is Piyush from Tanisha Systems. I have a job opportunity for you, if you are interested, please share your Resume and details ASAP.
Salesforce Business Analyst – Marketing Cloud & Data Cloud Dearborn, MI — Onsite preferred. Employment Type: Contract Role Job Summary We are seeking an experienced Salesforce Business Analyst with strong expertise in Salesforce Marketing Cloud and Salesforce Data Cloud to support customer engagement, marketing transformation, technology consolidation, and data-driven business initiatives within the automotive industry. The Business Analyst will serve as a bridge between business and technology teams, translating marketing, customer experience, and data requirements into scalable Salesforce solutions. Key Responsibilities
Collaborate with business stakeholders, marketing teams, and technology partners to gather, analyze, and document business requirements.
Lead workshops and discovery sessions focused on customer journeys, audience segmentation, personalization, and campaign execution.
Define functional requirements, user stories, process flows, and acceptance criteria for Salesforce Marketing Cloud and Data Cloud implementations.
Analyze customer, vehicle, dealer, and retail data to support targeted marketing campaigns and customer lifecycle initiatives.
Translate business requirements into clear functional specifications for technical teams.
Collaborate with architects, developers, QA teams, and other stakeholders throughout the solution delivery lifecycle.
Support User Acceptance Testing (UAT), change management, training, and production rollout activities.
Identify opportunities to improve customer engagement, retention, personalization, and marketing effectiveness.
Support data-driven initiatives involving customer segmentation, campaign management, and omnichannel engagement.
Maintain clear documentation of business processes, requirements, workflows, and solution decisions.
Required Qualifications
7+ years of Business Analyst experience with enterprise CRM, customer engagement, or digital marketing platforms.
Hands-on experience with Salesforce Marketing Cloud and Salesforce Data Cloud.
Strong understanding of customer lifecycle management, marketing operations, and CRM processes.
Experience with requirements gathering, business process modeling, stakeholder management, and Agile delivery methodologies.
Experience translating business requirements into functional requirements, user stories, workflows, and acceptance criteria.
Strong analytical, communication, facilitation, and presentation skills.
Ability to collaborate effectively with business, technical, and cross-functional teams.
Ability to work onsite in Dearborn, Michigan, as required by the project.
Preferred Qualifications
Experience with Adobe Experience Manager (AEM).
Knowledge of Customer Data Platforms (CDPs), personalization, analytics, and omnichannel marketing.
Experience with automotive retail business processes, customer lifecycle management, dealer ecosystems, and marketing operations.
Experience supporting large-scale digital transformation or technology modernization initiatives.
Experience working with customer data involving automotive, retail, dealer, or related business ecosystems.
E-Verify, Certified Minority Business Enterprise MBE, Dun & Bradstreet CREDIBILITY "Tanisha Systems, Inc. is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, (including pregnancy, childbirth, or related medical conditions), sexual orientation, national origin, *, physical or mental disability, or any other status protected by applicable federal, state, or local law. We are committed to providing an accessible work environment for all candidates. Reasonable accommodation will be provided during the application and hiring process upon request."
Numbers & Facts
Location
Dearborn, MI
Job Type
Temporary, Contractor, Part-time
Skills
Acceptance Testingunmatched
Adobe Product Familyunmatched
Agile Programming Methodologiesunmatched
Analysis Skillsunmatched
Automotive Industryunmatched
Business Analysisunmatched
Business Modelunmatched
Business Processesunmatched
Campaignsunmatched
Change Managementunmatched
Cloud Computingunmatched
Communication Skillsunmatched
Cross-Functionalunmatched
Customer Experienceunmatched
Customer Relationsunmatched
Customer Relationship Management (CRM)unmatched
Customer Retention/Renewalunmatched
Customer Support/Serviceunmatched
Customer/Client Researchunmatched
Delivery Managementunmatched
Documentationunmatched
Ecosystemsunmatched
Engagement Marketingunmatched
LinkedInunmatched
Market Segmentationunmatched
Marketingunmatched
Marketing Campaignunmatched
Online Marketingunmatched
Operations Processesunmatched
Presentation/Verbal Skillsunmatched
Process Flowunmatched
Process Modelingunmatched
Quality Assuranceunmatched
Requirements Managementunmatched
Retailunmatched
Sales Managementunmatched
Salesforce.comunmatched
Target Marketingunmatched
Team Playerunmatched
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