Salesforce Consultant – Card Member Marketing SaaSJob Summary:- We are seeking a highly skilled Salesforce Consultant with deep expertise in Card Member Marketing and Software as a Service SaaS solutions using Salesforce.com (SFDC).
- The ideal candidate will play a pivotal role in designing, implementing, and optimizing Salesforce based marketing solutions tailored to card member engagement strategies.
Key Responsibilities:- Design and implement Salesforce solutions for Card Member Marketing campaigns and lifecycle management.
- Collaborate with marketing, product, and technology teams to translate business requirements into scalable Salesforce configurations.
- Leverage Salesforce Marketing Cloud, Sales Cloud, and Service Cloud to support targeted marketing initiatives.
- Integrate third party SaaS platforms with Salesforce to enhance campaign automation, personalization, and analytics.
- Develop and maintain custom objects, workflows, validation rules, and Apex triggers as needed.
- Ensure data integrity and compliance with regulatory standards (e.g., PCI, GDPR).
- Provide technical leadership and mentorship to junior Salesforce developers and admins.
- Monitor campaign performance and provide actionable insights using Salesforce reports and dashboards.
Required Skills Qualifications:- 5+ years of hands-on experience with Salesforce.com (SFDC), including configuration and customization.
- Proven experience in Card Member Marketing or loyalty program management.
- Strong understanding of SaaS platforms and their integration with Salesforce.
- Proficiency in Salesforce Marketing Cloud, Journey Builder, and Audience Segmentation.
- Experience with Apex, Visualforce, Lightning Components, and SOQL.
- Familiarity with RESTSOAP APIs and integration tools (e.g., MuleSoft, Informatica).
- Salesforce certifications (e.g., Salesforce Certified Marketing Cloud Consultant, Salesforce Administrator, Platform Developer III) are a plus.
- Excellent communication and stakeholder management skills.
Preferred Qualifications:- Experience in the financial services or credit card industry.
- Knowledge of data privacy regulations and secure data handling.
- Background in agile methodologies and DevOps practices