Salesforce Marketing Cloud Marketing Automation Specialist
Dallas, TX | New York, NY | Chicago, IL
Responsibilities:
- Building and managing email and SMS campaigns in Salesforce Marketing Cloud
- Creating customer journeys using Journey Builder
- Developing automations, audience segments, and data extensions
- Working with Data Cloud to support audience activation and personalization
- Using AMPScript, SQL, and SSJS to deliver dynamic customer experiences
- Running A/B tests and helping improve campaign performance
- Monitoring campaign health, engagement, and deliverability
- Supporting onboarding of new brands and customer data sources
- Partnering with stakeholders across marketing and technology teams to solve business problems
- Maintaining high standards around QA, compliance, and campaign execution
Requirement:
- 5+ years of hands-on Salesforce Marketing Cloud experience
- Strong experience with Email Studio, Journey Builder, Automation Studio, and Mobile Studio
- Experience building audience segments, data extensions, and automated marketing workflows
- Working knowledge of AMPScript, SQL, and SSJS
- Salesforce Marketing Cloud Email Specialist Certification
- Strong communication skills and ability to work across multiple teams
- Someone who can manage multiple projects without sacrificing quality
Nice to have:
- Marketing Cloud Consultant or Developer Certification
- Salesforce AI Associate Certification
- Data Cloud experience
- Experience in healthcare, life sciences, or other regulated industries
- Experience supporting large-scale customer engagement programs
- Familiarity with API integrations and marketing data workflows