Salesforce Marketing Cloud (SFMC) Manager

Lead the technical designs and execution of marketing automation initiatives across all member engagement touchpoints using Salesforce Marketing Cloud in the journeys, and automation (Email Studio, Journey Builder, Automation Studio, Mobile Studio, etc.).
Serve as the technical lead in design reviews, working with architecture, analytics, and development teams to build scalable, secure, and performant solutions.
Guide Marketing Cloud developers and data teams by defining technical best practices, data architecture, and integration patterns.
Oversee the administration and configuration of Salesforce Marketing Cloud, including user roles, business units, send classifications, and platform governance.
Own integrations between SFMC Marketing business units and enterprise platforms (Salesforce Core, Data Cloud, Snowflake, Tableau, GA, etc.).
Ensure accurate segmentation, audience strategy, and data synchronization across systems.
Define strategic dashboards, KPIs, and performance measurement frameworks in partnership with Analytics.
Translate marketing and business requirements into scalable SFMC solutions.
Guide SFMC developers, QA specialists, and partners by setting technical direction, best practices, design patterns and quality standards.
Lead MarTech initiatives, proof-of-concepts, and adoption of advanced features (AI, personalization, distributed marketing).
Provide documentation, enablement, and ongoing support to stakeholders across Marketing, IT, and Analytics.
Ensure compliance with data governance, privacy regulations (e.g., CCPA, GLBA, CAN-SPAM), and best practices for the platform & campaigns.
Provide training, documentation, and ongoing support to internal stakeholders.
 Strong understanding of financial institution operations is required. 

Proficiency in Salesforce Marketing Cloud is a must. An additional bonus if the candidate has worked with any other email marketing and marketing automation platforms such as MailChimp, HubSpot, Marketo, Eloqua, or Adobe Campaign.
Minimum of 5 years of experience in marketing technology roles, with at least 4 years of hands-on Salesforce Marketing Cloud experience as the application / solution architect for SFMC platform.
Strong expertise in Marketing Cloud administration, including platform setup, configuration, and business unit management.
Strong familiarity with other Salesforce Clouds (Sales Cloud, Financial Service Cloud, Data 360 etc.,) and experience with various integrations within the Salesforce landscape.
Deep understanding of Salesforce Marketing Cloud architecture and capabilities, including advanced hands-on experience with AMPScript, SQL, APIs, and cross-cloud integrations.
Demonstrated success managing multi-channel marketing initiatives and complex platform integrations within a financial services or credit union environment.
Proven ability to manage multiple projects and cross-functional teams in a fast-paced, regulated environment.
Strong communication and presentation skills; able to convey technical topics to non-technical stakeholders clearly and effectively.
Experience integrating with tools such as Google Analytics, Tableau, and Snowflake.
Salesforce certifications (e.g., Marketing Cloud Consultant, Developer) preferred.
Experience facilitating technical design workshops and data related discussions
Excellent communications, conflict management, and negotiation skills.

Preferred Skills:

Extensive knowledge of online marketing, web best practices, mobile design methodologies and development technologies and tools preferred.
Ability to suggest innovative ideas and solutions within email, CRM and the marketing automation space to enhance overall experience for members.
Understanding of data privacy regulations and marketing compliance standards in the financial sector.
Experience working with Data 360, Salesforce Loyalty Cloud, Salesforce CDP, or other MarTech platforms.
Proficiency in Python or other relevant programming languages
Background in Agile methodology, MarTech program leadership and marketing project management tools (e.g., Jira, Trello, Asana).

Licenses and Certifications

Salesforce Marketing Cloud Consultant or equivalent Certifications (preferred)
Experience with Snowflake or other cloud data warehouses (preferred)
Experience with data visualization tools and certifications (preferred)
Other Salesforce certifications is a plus