Salesforce Marketing Cloud Developer – Banking DomainRequired QualificationsEducation- Bachelor's degree in Computer Science, Engineering, Information Systems, or a related technical discipline.
Experience- 8+ years of overall IT experience, with 5+ years of handson Salesforce Marketing Cloud development.
- Strong experience delivering enterprise marketing automation solutions in banking, financial services, or highly regulated industries.
- Proven experience working in large, multiteam, onsite delivery environments.
Technical Skills- Strong handson expertise in:
- Journey Builder
- Automation Studio (SQL, Script Activities, File Transfers)
- Email Studio & Mobile Studio
- Contact Builder & data modeling
- Excellent knowledge of SQL for audience segmentation and automation.
- Experience with Marketing Cloud APIs, triggered sends, transactional messaging, and integration patterns.
- Solid understanding of integrations between Marketing Cloud and Salesforce Core / Financial Services Cloud.
Banking & Domain Knowledge- Strong understanding of banking customer lifecycle, marketing compliance, consent management, and data privacy obligations.
- Experience handling financial data, customer identifiers, and regulated communications.
Preferred Qualifications- Experience integrating Marketing Cloud with Salesforce Financial Services Cloud (FSC).
- Familiarity with enterprise integration tools such as MuleSoft or equivalent middleware.
- Exposure to analytics, personalization techniques, and campaign performance measurement.
- Salesforce Certifications (preferred):
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Consultant
Soft Skills- Strong problemsolving and analytical skills with attention to detail.
- Excellent communication skills to work with both technical and nontechnical stakeholders.
- Ability to lead development initiatives and mentor junior developers.
- Comfortable working in a fastpaced, onsite, enterprise banking environment.
Work Location & Policy- 5 Days Work from Office (Mandatory)
- No remote or hybrid option for this role.