Title: Salesforce Marketing Operations Manager
Location: Durham, NC (Onsite- 5 Days)
Duration: 6+ Months Contract with possibility of extension

Job Description

Stakeholder & Vendor Management

• Serve as primary liaison between business teams and Salesforce delivery resources (IT Unit).

• Facilitate intake, prioritization, and communication of business requests.

• Manage external partners, consultants, and technology vendors.

• Coordinate delivery activities with implementation and support teams.

• Ensure projects remain aligned to business objectives and timelines.

Roadmap & Project Management

• Maintain and communicate the Salesforce enhancement roadmap.

• Track project status, risks, dependencies, and resource needs.

• Lead release planning, testing coordination, and user acceptance activities.

• Develop recommendations for future platform investments and capabilities.

Reporting & Analytics

• Develop executive-level reporting and governance dashboards.

• Monitor campaign, journey and utilization metrics.

• Provide visibility into operational performance, risks, and opportunities.

• Support business decision-making through data-driven insights.

Documentation & Process Improvement

• Establish and maintain Salesforce governance documentation.

• Document business processes and operational workflows.

• Create scalable operating procedures and best practices.

• Identify opportunities to improve efficiency and reduce operational risk.

Deliverables for the 6-Month Engagement

By the end of the engagement, the successful candidate will have:

First 60 Days

• Completed assessment of Salesforce ecosystem.

• Documented current-state processes and dependencies.

• Implemented governance and intake framework.

• Established enhancement backlog and prioritization process.

First 90 Days

• Developed Salesforce roadmap and operating model.

• Improved data quality and reporting visibility.

• Streamlined stakeholder request management.

• Established release management process.

End of Engagement

• Delivered documented governance framework.

• Created 12-18 month Salesforce roadmap.

• Reduced operational risk through documented processes and ownership models.

• Improved platform adoption and stakeholder satisfaction.

• Prepared organization for future Salesforce expansion initiatives, including Data Cloud and advanced personalization capabilities.

Required Qualifications

• 5+ years of Salesforce platform experience.

• 3+ years managing Salesforce operations, CRM programs, or platform governance.

• Experience with Salesforce Sales Cloud and Service Cloud.

• Strong understanding of Salesforce administration and platform capabilities.

• Experience managing vendors, consultants, and cross-functional stakeholders.

• Demonstrated project management and business process improvement experience.

• Excellent communication and executive presentation skills.

Preferred Qualifications

• Salesforce Marketing Cloud experience.

• Experience supporting customer lifecycle marketing programs.

• Data governance and analytics experience.

• Salesforce certifications (Administrator, Advanced Administrator, Business Analyst, or equivalent).

• Experience with Salesforce Data Cloud, CDP, or customer data initiatives.

• Healthcare, life sciences, donor engagement, or regulated industry experience.