Salesforce Marketing Operations Manager

Title: Salesforce Marketing Operations Manager
Hiring Organization: Connexion Systems & Engineering

Compensation, Benefits, and Employment Type

• Duration: 6+ months contract
• Pay rate: $95-$120/hr
• Job Location: Durham, NC
• Work Model: Hybrid (2-3 days onsite)
• Schedule: M-F, 1^st shift
• Job#: bh19645

Description:
We’re seeking an experienced Salesforce Marketing Operations Manager for a 6-month contract engagement focused on stabilizing, optimizing, and scaling a growing Salesforce ecosystem.

This role will serve as the business and operational owner of the Salesforce platform, partnering across Marketing, IT, Analytics, and external technology partners. The ideal candidate combines hands-on Salesforce knowledge with strong platform governance, project management, stakeholder leadership, and marketing technology experience.

What You’ll Do

• Own Salesforce platform operations, governance, enhancement requests, prioritization, and release planning.
• Support Salesforce CRM and Salesforce Marketing Cloud operations.
• Partner with business and technical teams to translate requirements into scalable solutions.
• Manage campaign execution governance and marketing automation processes.
• Improve data quality, integrity, governance, and reporting visibility.
• Maintain and communicate the Salesforce enhancement roadmap.
• Lead release planning, testing coordination, and user acceptance activities.
• Manage external Salesforce partners, consultants, and technology vendors.
• Develop executive-level reporting and governance dashboards.
• Track project status, risks, dependencies, and resource requirements.
• Document business processes, governance standards, and operational workflows.
• Identify opportunities to improve efficiency, adoption, and overall platform performance.
• Support customer lifecycle, engagement, and retention initiatives.

Key Engagement Deliverables
During the 6-month engagement, this person will help assess the current Salesforce ecosystem, establish governance and intake processes, build and prioritize an enhancement backlog, improve data quality and reporting, and establish a more structured release management process.
The successful candidate will also develop a 12–18 month Salesforce roadmap and help prepare the organization for future platform expansion, including Salesforce Data Cloud and advanced personalization capabilities.

Required Qualifications

• 5+ years of Salesforce platform experience.
• 3+ years managing Salesforce operations, CRM programs, or platform governance.
• Experience with Salesforce Sales Cloud and Service Cloud.
• Strong understanding of Salesforce administration and platform capabilities.
• Experience managing vendors, consultants, and cross-functional stakeholders.
• Demonstrated project management and business process improvement experience.
• Strong communication skills with the ability to present to executive stakeholders.

Preferred Qualifications

• Salesforce Marketing Cloud experience.
• Customer lifecycle marketing experience.
• Data governance and analytics experience.
• Salesforce certifications such as Administrator, Advanced Administrator, Business Analyst, or equivalent.
• Salesforce Data Cloud, CDP, or customer data initiative experience.
• Experience in healthcare, life sciences, donor engagement, or another regulated industry.

Please use the apply button to submit your resume for consideration. You will receive a brief survey via email to complete your application. Applicants who complete the survey will receive priority consideration.

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